Latest News – Tourism Media and Events

Greek Tourism Makes Inroads into India

With a strong footprint in the Indian tourism market, the “Greek Luxury Tourism Workshop” concluded in Mumbai on Wednesday, February 4, bringing together 117 leading Indian travel agents and tour operators and further confirming the strong interest in Greece as a destination for luxury and authentic experiences.

It is noted that the event, organized by Tourism Media & Events, was held with the support of the Greek Ministry of Tourism, highlighting the strengthening of Greece’s presence in the rapidly growing Indian market.

At the heart of the event was the enhancement of tourism ties between Greece and India, with the workshop acting as a bridge for professional networking between leading Greek tourism companies and destinations and Indian travel agents and tour operators, boosting prospects for new collaborations and further attracting visitors to our country.

During the discussions, the issue of the visa issuance process was also highlighted, as it continues to raise questions among Indian professionals. It was emphasized that the simplification and acceleration of the relevant procedures could be a decisive factor in increasing travel flows to Greece.

Following the completion of the B2B meetings, presentations were delivered by the Region of Crete by the Head of the Tourism Directorate, Mr. Nikolaos Alexakis, the Region of Peloponnese by its representative, Ms. Paraskevi Gialou, and the Heraklion Chamber of Commerce by the Head of the Business Support Office, Ms. Lena Stefanoudaki.

Region of Crete and Region of Peloponnese participated in the event, while its implementation was supported by sponsors Enterprise Greece, AEGEAN Airlines, Fraport Greece, the Heraklion Chamber of Commerce, the Chania Chamber of Commerce, and Athens International Airport “Eleftherios Venizelos”. The communication sponsor was Tourismtoday.gr.

It is noted that the “Greek Luxury Tourism Workshop” in Mumbai marked the start of Tourism Media & Events’ international event program for 2026, with the next “Greek Tourism Workshop” scheduled to take place in Ghent, a market of strategic importance for Greek tourism, on March 24.

The following events will take place later in the year:

“Greek Luxury Tourism Workshop”, Jeddah, Saudi Arabia – April 6, 2026
“Greek Tourism Workshop”, Rotterdam, Netherlands – October 29, 2026
“Greek Luxury Tourism & Gastronomy Roadshow”, New York, USA –
Manhattan: November 10, 2026, Long Island: November 11, 2026
“Greek Tourism Workshop”, Zurich, Switzerland – November 26, 2026

Showcasing Greek Tourism Internationally at the Greek Tourism Workshop in Vienna

Greece’s strong momentum in the Austrian market was confirmed by the Greek Tourism Workshop held at a hotel in the heart of Vienna on Monday, December 15, bringing together 51 leading Austrian travel agents and tour operators, as well as four media outlets.

The event, organized by Tourism Media & Events, aimed primarily at further strengthening the international outreach of Greek tourism and at creating meaningful partnerships with one of the most stable and high-performing markets for Greece.

The event was held under the auspices of the Greek Ministry of Tourism, the Greek Ministry of Rural Development and Food, and the Embassy of Greece in Vienna.

The core focus of the Greek Tourism Workshop was the one-to-one business (B2B) meetings, during which Greek destinations and tourism enterprises had the opportunity to present targeted proposals to Austrian travel agents and tour operators.

Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna

Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office

The event was honored by the presence and welcoming addresses of Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna, and Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office, highlighting the steadily increasing demand for Greece in the Austrian market.

Following the completion of the professional meetings, presentations were delivered by the Region of Eastern Macedonia and Thrace, represented by the Deputy Regional Governor for Tourism Mr. Panagiotis Archontis; the Region of Central Macedonia, represented by the Head of the Department of Tourism Planning and Coordination Mr. Leonidas Tsiantis; the Heraklion Chamber of Commerce, represented by the Head of the Business Support Office Ms. Lena Stefanoudaki; SKY express, represented by its Aviation Sales Director Mr. Thomas Lachner; and the Region of Crete, represented by the Deputy Regional Governor for Tourism Dr. Kyriakos G. Kotsoglou.

Participants in the event included the Honored Region of Eastern Macedonia and Thrace, Region of Central Macedonia, Region of Crete, Municipality of Kalymnos, Municipality of Rethymno, and Municipality of Chios, while the Heraklion Chamber of Commerce, SKY express, and Athens International Airport “Eleftherios Venizelos” served as sponsors.

It is emphasized that the Greek Tourism Workshop in Vienna marked the completion of the 2025 cycle of international events organized by Tourism Media & Events, that took place across Europe, Canada, and the Middle East.

These events strengthened Greece’s dynamic presence in key markets, promoting, among other things, high-quality and alternative Greek tourism, luxury tourism, as well as Greek gastronomy in leading international markets.

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Dynamic presence of Greece in Saudi Arabia.

With the participation of 56 travel agents and tour operators from Saudi Arabia, the “Greek Luxury Tourism & Gastronomy Workshop” by Tourism Media & Events was held at the Marriott Hotel in Riyadh on Wednesday, November 26, 2025. The aim of the event was to strengthen bilateral tourism relations between the two countries, as well as to facilitate the conclusion of agreements ahead of 2026.

It is noted that the event was organized under the auspices of the Greek Ministry of Tourism and the Greek Ministry of Rural Development and Food, with the Greek National Tourism Organization (GNTO) as the main sponsor, while the Region of Crete and the Development Agency of the City of Athens, This is Athens, also participated.

Ambassador of Greece in Riyadh, Ms. Aikaterini Varvarigou

The newly appointed Ambassador of Greece to Riyadh, Ms. Aikaterini Varvarigou, honored the participants with her presence and addressed the audience with a welcome speech.

It is widely recognized that Greece is increasingly being promoted internationally as a destination that combines luxury and authenticity. New investments in high-end hotel infrastructure, the promotion of Greek gastronomy through local products, modern wellness services, and personalized hospitality experiences place the country among the top choices for discerning travelers — including those from the Middle East. At the same time, the growing interest of the Saudi market in Greece is confirmed by the strengthening of direct air connections and the increase in available capacity at Greek airports.

In the context of the event, targeted B2B meetings were held between leading Greek tourism enterprises and destinations, on the one hand, and Saudi travel agents and tour operators, on the other, strengthening the prospects for new partnerships and further growth of travel flows to Greece.

Following the completion of the professional meetings, presentations were delivered by the Region of Crete, presented by Dr. Kyriakos Kotsoglou, Deputy Governor for Tourism; by the Heraklion Chamber of Commerce, represented by Ms. Lena Stefanoudaki, Head of the Business Support Office; and by Mideast Travel Worldwide, presented by Ms. Katerina Mousbeh, General Manager.

Sponsors of the event included the Chania Chamber of Commerce, the Heraklion Chamber of Commerce and Industry, and Athens International Airport “Eleftherios Venizelos”. AEGEAN Airlines was the official airline sponsor, while Tourismtoday.gr served as the communication sponsor.

It should be noted that the international events program of Tourism Media & Events for 2025 concludes with the Greek Tourism Workshop in Vienna, Austria — a market of special importance for Greek tourism — on December 15, 2025.

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Where will the top 3 Workshops for Greek tourism take place

Tourism Media & Events, following its continuous effort to promote Greece as a leading travel destination, plans for the last quarter of 2021, 3 very important VIRTUAL events in leading markets abroad, and more specifically:

Greek Luxury Tourism & Gastronomy Workshop in the USA, October 25-27, 2021 (with a strategic partner – USTOA (United State Tour Operators Association), of which Tourism Media & Events is an Associate Member.
Greek Luxury Tourism & Gastronomy Workshop in Benelux (with emphasis on Luxembourg), 18-20 November 2021
Greek Alternative Tourism & Gastronomy Workshop in Sweden, 1-3 December 2021.

All events take place under the auspices of the Ministry of Tourism, the Ministry of Rural Development, the Intercultural Group for UNESCO, while the main sponsor is the Greek National Tourism Organization.

The events for 2021 will be held online through a top specially designed professional platform.

In each event, 100-120 local travel agents and tour operators participate from the touristic sector, and 40-50 buyers (importers, wholesalers, supermarket chains, delicatessen, etc.) from the agri-food sector,

For the success of the events, the experienced team of TME partners with local PR companies that ensure the participation of the most important specialists in each market.

At the beginning of the online events, there will be a webinar for all participants with presentations of destinations and gastronomic products of Greece.

At the same time, a presentation is given to representatives of large and specialized local media from each country, seeking the maximum publicity of the event and the participants.

At the peak of the event, all participants will have the opportunity to hold pre-arranged meetings that will last 2-3 days.

In this context, participants from the tourism industry will present their proposals to travel agents and tour operators while the participants from the agri-food sector, will promote their products and their gastronomic proposals to specialized professionals.

Major participations in the Greek-Arabic Luxury Tourism & Gastronomy Workshop 2021 in the United Arab Emirates

07/06/2021 The works of the Greek – Arabic Luxury Tourism & Gastronomy Workshop 2021 in the United Arab Emirates were completed last Tuesday. The workshop, with a focus on the UAE market, is part of a course of Virtual Greek Tourism & Gastronomy Workshops 2021 events, organized by Tourism Media & Events towards the direction of enhancing luxury tourism in Greece.

The Greek – Arabic Luxury Tourism & Gastronomy Workshop 2021 was held with the ultimate goal of attracting high-income tourists to Greece. It is commonplace that the Arabic market is one of the main sources of incoming travelers to Greece.

The event, which ended on June 1, was attended by the largest and most important travel agents of the United Arab Emirates, confirming their special interest in Greece, both for well-known destinations, such as Mykonos and Santorini, and for new destinations, such as Crete and Preveza.

The event took place under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, the Intercultural Group for UNESCO, and the Greek Embassy in the UAE, based in Abu Dhabi.

The main Sponsor of the event was the Greek National Tourism Organization.

Sponsors were the Region of Crete and Mideast Travel Worldwide, while the Honored Destination was the Municipality of Preveza.

It is highlighted that the date and time of the event was critical mainly due to the recent visit of the Minister of Tourism, Mr. Theocharis to the Middle East. The mobility of travel agents was ensured by the organization of the ATM(Arabian Travel Market), and the operation of flights made by Flydubai, Wiizair Abudabi, and of course Etihad and Emirates.

It is pointed out that at the beginning of the event a webinar was held with presentations of destinations and gastronomic products of Greece, to representatives of large and specialized local media, thus ensuring maximum publicity of the event.

The event was honored by the presence of the Minister of Tourism, Mr. Haris Theocharis, and Mr. Pantelis Gassios, Advisor Counselor for Economic and Commercial Affairs of the Embassy of Greece in Abu Dhabi.

Presentations were made by the Director General of GNTO, Mrs. Sofia Lazaridou, Dr. Kyriakos G. Kotsoglou, Authorized Consultant of Tourism & e-Government, and Mr. Nikos Alexakis, Head of Tourism from the Region of Crete, and Mr. Leonidas Argyros, the Deputy Mayor of Municipality of Preveza,

Greek-Arabic Luxury Tourism & Gastronomy Workshop 2021 kicks off today in the United Arab Emirates

31/05/2021 The Greek – Arabic Luxury Tourism & Gastronomy Workshop 2021 opens today, May 31, 2021, in the United Arab Emirates (UAE). The workshop, with a focus on the UAE market, is part of a course of Virtual Greek Tourism & Gastronomy Workshops 2021 events, organized by Tourism Media & Events towards the direction of enhancing luxury tourism in Greece.

The Greek – Arabic Luxury Tourism & Gastronomy Workshop 2021 is conducted with the ultimate goal of attracting high-income tourists to Greece. It is commonplace that the Arabic market is one of the main sources of incoming travelers for Greece.

The event will end on June 1, after the holding of hundreds of B2B pre-arranged virtual meetings. It is part of a sequel of successful online events for the promotion of Greek touristic product in key foreign markets.

It is noted that the event takes place under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, the Intercultural Group for UNESCO, and the Greek Embassy in the UAE. based in Abu Dhabi.

The main Sponsor of the event is the Greek National Tourism Organization.

Sponsor is the Region of Crete and the Honored Destination is the Municipality of Preveza.

In general, the ongoing pandemic of COVID-19, combined with the effects of the health crisis in both the tourism and gastronomy sectors, makes it necessary to adapt to the new reality and create positive conditions for Greek tourism in the after-pandemic era.

More events to promote luxury tourism in Greece will follow suit: in the USA on October 25-27, 2021, and in the Benelux (with a focus on Luxembourg) on November 18-20, 2021.

The Greek Luxury Tourism Workshops are addressed to tourism companies and the public entities that are interested in promoting their services and products around luxury tourism.

70-80 local travel agents and 10-15 distinguished media participate in each event in terms of markets for tourism, ensuring the maximum possible publicity of the event.

For the success of the events, the experienced executives of the organizing company Tourism Media & Events join forces with local PR companies, ensuring the participation of the most important professionals of the local market.

At the beginning of the online event, there will be a webinar for all participants with presentations of Greek destinations and gastronomic products. The events continue with the holding of pre-arranged meetings over 2-3 days, during which all participants will have the opportunity to present their proposals to travel agents and tour operators, or specialized professionals in imports and agriculture operating in the Arabic market.

High expectations from the Russian touristic market | What we learned during the Greek – Russian Luxury Tourism & Gastronomy Workshop 2021

17/05/2021 The works of the Greek – Russian Luxury Tourism & Gastronomy Workshop 2021 were completed last Friday, May 14, 2021.

The workshop came at the forefront of Russia’s luxury tourism market and was crowned with success in the light of the Covid-19 conditions since hundreds of business meetings took place between Greek tourism companies and destinations.

The interest for the touristic season of 2021 was confirmed by the high participation, while the Russian agents showed special attention to new tourist destinations creating a legacy for a positive 2022.

The Greek – Russian Luxury Tourism & Gastronomy Workshop 2021 was held with the ultimate goal of promoting Greek luxury tourism in the Russian market. The purpose was to contribute to the effort of restoring the Russian visitors’ numbers close to those of 2019 which coincides with GNTO’s strategic goals in Russia.

It is highlighted that the participants have been leveraged by the recent visit of the Minister of Tourism Mr. Theocharis to Moscow but also the current flight scheme in Russia which bans outbound flights to Turkey until June.

This event is part of a sequence of successful online events organized by Tourism Media & Events that aim to promote the tourist product of Greece in key markets abroad.

It is noted that the event took place under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, the Intercultural Group for UNESCO, and the Greek Embassy in Moscow.

The main Sponsor of the event is the Greek National Tourism Organization.

The official Air Carrier Sponsor is Aegean Airlines and the sponsors are the Region of Crete, the Region of Central Greece, the Region of Peloponnese, and the Greek Breakfast.

Honored Destination is the Municipality of Preveza.

At the beginning of the event, a webinar was held with presentations of Greek destinations and gastronomic products to representatives of large and specialized local media in Russia which ensured the maximum publicity of the event.

The event was opened by the General Secretary of GNTO, Mr. Dimitris Fragakis, and was afterwards honored with the presence of the Minister Counselor of the Hellenic Republic in Russia, Mr. Stavros Venizelos, and the Director of GNTO Russia, Mr. Polykarpos Efstathiou.

Presentations were made by the office of GNTO Russia, by the Marketing Specialist, Mr. George Mavromatis, by the Region of Crete, Dr. Kyriakos G. Kotsoglou, Authorized Consultant of Tourism & e-Government, and Mr. Nikos Alexakis, Head of Tourism, by the Region of Central Greece, the Deputy Regional Minister of Tourism and Culture of the Region of Central Greece, Mr. Elias Bourmas and Mrs. Marianna Liaskou, by the Region of Peloponnese, Mrs. Katerina Giatrakou, Strategic Associate of the Peloponnese Region for DMS, from the Municipality of Preveza, the Deputy Mayor, Mr. Leonidas Argyros and from AEGEAN AIRLINES Mr. Nikolay Toktaev, Sales Executive of Aegean Airlines in Russia.

12-14 May | Greek – Russian Luxury Tourism & Gastronomy Workshop 2021

11/05/2021 The Greek – Russian Luxury Tourism & Gastronomy Workshop 2021 opens its doors on Wednesday 12 May 2021.

The workshop, with a focus on the Russian market, is part of a course Virtual Greek Tourism & Gastronomy Workshops 2021 events, organized by Tourism Media & Events.

The Greek – Russian Luxury Tourism & Gastronomy Workshop 2021 is held with the ultimate goal of promoting luxury tourism in Greece, which constitutes the main source of incoming travelers to Greece.

This event, which will end on May 14 – after hundreds of B2B pre-arranged virtual meetings between Greek tourism companies and destinations with 90 Russian Tour Operators and travel agents specializing in Luxury tourism – is a continuation of the successful online events for the promotion of the tourist product of Greece in key foreign markets.

The event takes place under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, the Intercultural Group for UNESCO, and the Greek Embassy in Moscow.

The main Sponsor of the event is the Greek National Tourism Organization.

The official Air Carrier Sponsor is Aegean Airlines. Other sponsors are the Region of Crete, the Region of Central Greece, the Region of Peloponnese, and the Greek Breakfast.

Honored Destination is the Municipality of Preveza.

The events throughout 2021 will take place online through a leading, specially designed, professional platform.

The next events for the promotion of luxury tourism in Greece will take place in Dubai on May 31-June 1, 2021, in the USA in October 2021, and in the Benelux (with a focus on Luxembourg) in November 2021.

The Greek Luxury Tourism Workshops are addressed to tourism companies and public bodies that are interested in promoting their services and products around luxury tourism.

90-95 local tour operators and 10-15 distinguished media participate in each event representing the tourism market and seeking the maximum possible publicity of the event.

The Greek – Danish Alternative Tourism & Gastronomy Workshop 2021 has been completed

28/04/2021 The Greek Alternative Tourism & Gastronomy Workshop 2021 event in Denmark completed its works on Tuesday, April 20, 2021.

Danish tour operators are currently showing special interest in traveling all year round from Denmark to Greece, discovering new forms of alternative tourism.

At the same time, the representatives of tourism and the importers and wholesalers saw the dynamics of Greek gastronomy through their meetings with Greek exporters in the field of F&B.

The above finding is the aftermath of the 1st Virtual Greek Alternative Tourism & Gastronomy Workshop in Denmark, which completed its works on Tuesday afternoon, April 20.

The workshop of Tourism Media & Events is part of a course of events following these of Germany, the United Kingdom, and France that took place last March. For 2021, in the field of alternative tourism and gastronomy more events are to come, in Sweden next December.

The first half of Tourism Media & Events concludes with two workshops on luxury tourism and gastronomy, in Russia (May 12-14) and the United Arab Emirates on May 31.

The main Sponsor of the event was the Greek National Tourism Organization.

Honored Region of the event was the Region of Crete.

The official Air Carrier Sponsor of the event is AEGEAN AIRLINES.

The new profile of AEGEAN AIRLINES and its flight program in Scandinavia and Greece was presented by Ms. Helena Popp, Regional Key Accounts Manager. Other Sponsors were the Region of Epirus and the “Greek Breakfast” of the Hotel Chamber of Greece.

At the beginning of the event last Monday, a webinar was held with presentations of Greek destinations and gastronomic products, not only to travel agents and importers but also to representatives of large and specialized local media in France, which ensured the maximum publicity of the event.

The event was honored by the presence of the Ambassador of Greece in Denmark, Mr. Nikolaos Kotrokois, and the Deputy Minister of Tourism, Mrs. Sofia Zacharaki.

Presentations were made by the Director of GNTO Scandinavia and the Baltic States, Mr. Pavlos Mourmas, the Region of Crete Mr. Nikos Alexakis, Head of Tourism and Mr. Kyriakos Kotsoglou, Authorized Consultant of Tourism & e-Government of the Region of Crete and from the Region of Epirus, the Director of Tourism, Mrs. Ioulia Markoula.

Over 800 B2B meetings at the 1st Virtual Greek Alternative Tourism & Gastronomy Workshop in France

French tour operators are currently showing special interest in traveling all year round to Greece, discovering the different forms of alternative tourism in Greece. At the same time, the representatives of French tourism and the French importers and wholesalers saw the dynamics of Greek gastronomy through their meetings with Greek exporters in the F&B field.

The above finding is the aftermath of the 1st Virtual Greek Alternative Tourism & Gastronomy Workshop in France, which was completed on Thursday, April 15.

The event featured 817 B2B meetings and was attended by 77 travel agents, journalists, as well as 48 companies, French importers, and wholesalers coming from the food and beverage sector.

This workshop of Tourism Media & Events is part of a course of events following those of Germany and the United Kingdom that took place in March. More events for alternative tourism and gastronomy will follow, with the market of Denmark (April 19-20) and Sweden next December.

The first half of Tourism Media & Events concludes with two workshops on luxury tourism and gastronomy, in Russia (May 12-14) and the United Arab Emirates on May 31.

Interesting for Season 2021
The interest in the tourist season of 2021 was underlined by the high participation in the 1st Virtual Greek Alternative Tourism & Gastronomy Workshop in France. The French agents learned about new Greek products in the tourism sector, showing special attention to the new tourist destinations. The great potential of our country in the field of thematic tourism with a focus on walking, climbing, diving, and sports tourism creates a legacy for a very positive 2022.

The majority of French tour operators and agents estimated that, despite the pandemic conditions, the French want to travel in Fall 2021, marking the extension of the tourist season.

The main Sponsor of the event was the Greek National Tourism Organization.

Honored Region of the event was the Region of South Aegean.

Honored Gastronomic Region of the event was the Region of Crete.

The official Air Carrier Sponsor of the event is AEGEAN AIRLINES, while the Sponsors were the Region of Epirus, the Region of Central Greece, the Municipality of Athens, the New Hotel, and the “Greek Breakfast” of the Hotel Chamber of Greece.

At the beginning of the event last Tuesday, a webinar was held with presentations of destinations and gastronomic products of Greece, not only to travel agents and importers to representatives of large and specialized local media in France, which ensured the maximum publicity of the event.

The event was honored by the presence of the Ambassador of Greece in France, Mrs. Aglaia Balta, the Minister of Tourism, Mr. Haris Theocharis. The Minister referred to the dynamics of the Greek tourism product stating that Greece has come to be a safe travel destination in view of the re-opening of tourism in Greece, on May 14.

Presentations were made by the director of GNTO France, Mrs. Dimitra Voziki, the Deputy Regional Governor of the South Aegean, Mr. Ioannis Margaritis, Mrs. Aspasia Stavroulaki from the Agricultural Partnership of the Region of Crete, the consultant of the Regional Business Support Center, of the Epirus Region, Mrs. Ioulia Markoula, the Deputy Regional Minister of Tourism and Culture of the Region of Central Greece, Mr. Elias Bourma, and Mrs. Marianna Liaskou from the office of the Deputy Regional Minister of Tourism and Culture of the Region of Central Greece.

The new profile of AEGEAN AIRLINES and its flight program in France and Greece was presented by the French Business Development Director of AEGEAN AIRLINES, Mr. Jordane Vergne.