Greek Tourism Makes Inroads into India

With a strong footprint in the Indian tourism market, the “Greek Luxury Tourism Workshop” concluded in Mumbai on Wednesday, February 4, bringing together 117 leading Indian travel agents and tour operators and further confirming the strong interest in Greece as a destination for luxury and authentic experiences.

 

 

It is noted that the event, organized by Tourism Media & Events, was held with the support of the Greek Ministry of Tourism, highlighting the strengthening of Greece’s presence in the rapidly growing Indian market.

At the heart of the event was the enhancement of tourism ties between Greece and India, with the workshop acting as a bridge for professional networking between leading Greek tourism companies and destinations and Indian travel agents and tour operators, boosting prospects for new collaborations and further attracting visitors to our country.

During the discussions, the issue of the visa issuance process was also highlighted, as it continues to raise questions among Indian professionals. It was emphasized that the simplification and acceleration of the relevant procedures could be a decisive factor in increasing travel flows to Greece.

Following the completion of the B2B meetings, presentations were delivered by the Region of Crete by the Head of the Tourism Directorate, Mr. Nikolaos Alexakis, the Region of Peloponnese by its representative, Ms. Paraskevi Gialou, and the Heraklion Chamber of Commerce by the Head of the Business Support Office, Ms. Lena Stefanoudaki.

Region of Crete and Region of Peloponnese participated in the event, while its implementation was supported by sponsors Enterprise Greece, AEGEAN Airlines, Fraport Greece, the Heraklion Chamber of Commerce, the Chania Chamber of Commerce, and Athens International Airport “Eleftherios Venizelos”. The communication sponsor was Tourismtoday.gr.

It is noted that the “Greek Luxury Tourism Workshop” in Mumbai marked the start of Tourism Media & Events’ international event program for 2026, with the next “Greek Tourism Workshop” scheduled to take place in Ghent, a market of strategic importance for Greek tourism, on March 24.

The following events will take place later in the year:

  • “Greek Luxury Tourism Workshop”, Jeddah, Saudi Arabia – April 2, 2026
  • “Greek Tourism Workshop”, Rotterdam, Netherlands – October 29, 2026
  • “Greek Luxury Tourism & Gastronomy Roadshow”, New York, USA –
    Manhattan: November 10, 2026, Long Island: November 11, 2026
  • “Greek Tourism Workshop”, Zurich, Switzerland – November 26, 2026

Showcasing Greek Tourism Internationally at the Greek Tourism Workshop in Vienna

Greece’s strong momentum in the Austrian market was confirmed by the Greek Tourism Workshop held at a hotel in the heart of Vienna on Monday, December 15, bringing together 51 leading Austrian travel agents and tour operators, as well as four media outlets.

The event, organized by Tourism Media & Events, aimed primarily at further strengthening the international outreach of Greek tourism and at creating meaningful partnerships with one of the most stable and high-performing markets for Greece.

The event was held under the auspices of the Greek Ministry of Tourism, the Greek Ministry of Rural Development and Food, and the Embassy of Greece in Vienna.

The core focus of the Greek Tourism Workshop was the one-to-one business (B2B) meetings, during which Greek destinations and tourism enterprises had the opportunity to present targeted proposals to Austrian travel agents and tour operators.

Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna
Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office

 

The event was honored by the presence and welcoming addresses of Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna, and Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office, highlighting the steadily increasing demand for Greece in the Austrian market.

Following the completion of the professional meetings, presentations were delivered by the Region of Eastern Macedonia and Thrace, represented by the Deputy Regional Governor for Tourism Mr. Panagiotis Archontis; the Region of Central Macedonia, represented by the Head of the Department of Tourism Planning and Coordination Mr. Leonidas Tsiantis; the Heraklion Chamber of Commerce, represented by the Head of the Business Support Office Ms. Lena Stefanoudaki; SKY express, represented by its Aviation Sales Director Mr. Thomas Lachner; and the Region of Crete, represented by the Deputy Regional Governor for Tourism Dr. Kyriakos G. Kotsoglou.

Participants in the event included the Honored Region of Eastern Macedonia and Thrace, Region of Central Macedonia, Region of Crete, Municipality of Kalymnos, Municipality of Rethymno, and Municipality of Chios, while the Heraklion Chamber of Commerce, SKY express, and Athens International Airport “Eleftherios Venizelos” served as sponsors.

It is emphasized that the Greek Tourism Workshop in Vienna marked the completion of the 2025 cycle of international events organized by Tourism Media & Events, that took place across Europe, Canada, and the Middle East.

These events strengthened Greece’s dynamic presence in key markets, promoting, among other things, high-quality and alternative Greek tourism, luxury tourism, as well as Greek gastronomy in leading international markets.

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Dynamic presence of Greece in Saudi Arabia.

With the participation of 56 travel agents and tour operators from Saudi Arabia, the “Greek Luxury Tourism & Gastronomy Workshop” by Tourism Media & Events was held at the Marriott Hotel in Riyadh on Wednesday, November 26, 2025. The aim of the event was to strengthen bilateral tourism relations between the two countries, as well as to facilitate the conclusion of agreements ahead of 2026.

It is noted that the event was organized under the auspices of the Greek Ministry of Tourism and the Greek Ministry of Rural Development and Food, with the Greek National Tourism Organization (GNTO) as the main sponsor, while the Region of Crete and the Development Agency of the City of Athens, This is Athens, also participated.

Ambassador of Greece in Riyadh, Ms. Aikaterini Varvarigou

 

The newly appointed Ambassador of Greece to Riyadh, Ms. Aikaterini Varvarigou, honored the participants with her presence and addressed the audience with a welcome speech.

It is widely recognized that Greece is increasingly being promoted internationally as a destination that combines luxury and authenticity. New investments in high-end hotel infrastructure, the promotion of Greek gastronomy through local products, modern wellness services, and personalized hospitality experiences place the country among the top choices for discerning travelers — including those from the Middle East. At the same time, the growing interest of the Saudi market in Greece is confirmed by the strengthening of direct air connections and the increase in available capacity at Greek airports.

 

 

In the context of the event, targeted B2B meetings were held between leading Greek tourism enterprises and destinations, on the one hand, and Saudi travel agents and tour operators, on the other, strengthening the prospects for new partnerships and further growth of travel flows to Greece.

Following the completion of the professional meetings, presentations were delivered by the Region of Crete, presented by Dr. Kyriakos Kotsoglou, Deputy Governor for Tourism; by the Heraklion Chamber of Commerce, represented by Ms. Lena Stefanoudaki, Head of the Business Support Office; and by Mideast Travel Worldwide, presented by Ms. Katerina Mousbeh, General Manager.

 

 

Sponsors of the event included the Chania Chamber of Commerce, the Heraklion Chamber of Commerce and Industry, and Athens International Airport “Eleftherios Venizelos”. AEGEAN Airlines was the official airline sponsor, while Tourismtoday.gr served as the communication sponsor.

It should be noted that the international events program of Tourism Media & Events for 2025 concludes with the Greek Tourism Workshop in Vienna, Austria — a market of special importance for Greek tourism — on December 15, 2025.

Canada embraces Greek tourism

With the participation of leading travel agents and tour operators from the Ontario and Quebec markets, the two-day event  “Connecting Greece & Canada, Tourism Roadshow” concluded successfully in Toronto, on 10 November, and in Montreal, on 12 November 2025.

This flagship Tourism Media & Events initiative, focused on luxury tourism, was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Ottawa, and was organized with the support of the Greek National Tourism Organization (GNTO).

Canada is gaining increasing importance for the Greek tourism market, as it constitutes a strategic point of contact for promoting Greek luxury tourism and attracting high-income travellers.

During the two events, targeted B2B meetings were held with Canadian travel agents and tour operators specializing in luxury tourism, as well as Canadian media representatives, with the aim of showcasing the Greek tourism product and fostering new commercial partnerships.

The events were officially welcomed by the Consul General of Greece in Toronto, Mr. Ioannis Hatzantoniakis, and the Consul General of Greece in Montreal, Mr. Nikolaos Karalekas. The “Connecting Greece & Canada, Tourism Roadshow” was also honored by the presence of Member of Parliament and Parliamentary Secretary to the Canadian Minister of Labour and Seniors, Ms. Annie Koutrakis, Economic and Commercial Counsellor Mr. Emmanouil Markianos, and Cultural Counsellor of the Consulate in Toronto, Dr. Marilena Griva.

Representing the Greek National Tourism Organization, Mr. Konstantinos Charokopos, Head of the GNTO Office for North America, attended the Roadshow.

At both events, following the professional meetings, presentations were delivered by Ms. Paraskevi Gialou on behalf of the Region of Peloponnese; by Ms. Argyro Papaioannou, executive of the Tourism Directorate – Tourism Promotion Department, on behalf of the Region of Central Macedonia; and by Ms. Eleni Vougioukalaki, Head of the Tourism Department of the Heraklion Regional Unit, on behalf of the Region of Crete.


Greece at the Forefront of the Dutch Tourism Market

The strong interest of the Dutch tourism market in Greece as a destination of experiences, culture, and authenticity was confirmed during the Greek Tourism Workshop, held at the Van der Valk Den Haag – Nootdorp Hotel in The Hague on Thursday, October 30.

The event was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in The Hague. It was another initiative by Tourism Media & Events aimed at enhancing Greek tourism’s external engagement and developing strategic partnerships with leading representatives of the Dutch tourism sector.

The first part of the event included private B2B meetings between Greek destinations and tourism enterprises and 47 top Dutch travel agents and tour operators, as well as 6 Dutch media representatives. The meetings focused on creating new collaborations, broadening the tourism product, and strengthening the seasonal dispersion of arrivals to Greece.

Following the business meetings, presentations by Greek regions and bodies emphasized the uniqueness and differentiation of Greek destinations. Opening remarks were made by Mr. Apostolos Michalopoulos, Head of the Economic & Commercial Affairs Office at the Greek Embassy in The Hague, who highlighted the strong bilateral relations between Greece and the Netherlands and pointed to emerging opportunities for further enhancing cooperation between the two countries in tourism.

Presentations were made by the honored Region of Eastern Macedonia & Thrace with Deputy Regional Governor Mr. Panagiotis Archontis; the Region of Western Greece by Dr. Lavrentios Vassiliadis, Head of Education, Culture, Sports, Tourism, and Employment; the Region of Peloponnese by Ms. Paraskevi Gialou; the Region of Crete by Tourism Deputy Regional Governor Dr. Kyriakos Kotsoglou; SKY express by Mr. Joris Cruysberghs; the Heraklion Chamber of Commerce by Ms. Lena Stefanoudaki, Head of Business Support; and the Region of Central Macedonia by Ms. Aikaterini Kolia, Head of Tourism Promotion.

The event concluded in a very positive atmosphere, with Dutch professionals expressing enthusiasm for the breadth and quality of Greek proposals, confirming Greece’s steady rise as a top destination in Northern Europe.

Sponsors of the event were the Regions of Eastern Macedonia & Thrace, Central Macedonia, Crete, Peloponnese, and Western Greece; the Municipalities of Kalymnos, Rethymno, and Chios; the Heraklion Chamber of Commerce the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels and SKY express.

Aegean Airlines was the official airline sponsor, and Tourismtoday.gr served as communications sponsor.

Strong Greek footprint in Denmark’s tourism market

Greece’s dynamic presence in the Danish tourism market was highlighted at the “Greek Tourism Workshop” held on Thursday in Copenhagen, with the participation of 46 Danish travel agents and tour operators, as well as select media representatives, confirming their growing interest in Greece.

This is one of the flagship events of Tourism Media & Events, which provided networking and promotional opportunities for Greek tourism businesses and destinations, helping strategically strengthen Greece’s position in the markets of Denmark and southern Sweden.

The event, hosted at the Scandic Spectrum hotel, was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Copenhagen.

The first part of the “Greek Tourism Workshop” included exclusive B2B meetings between Greek destinations, tourism enterprises, and Danish tourism professionals.

Following the business meetings, presentations were delivered by the honored Region of Eastern Macedonia & Thrace by Ms. Patty Konstantinidou, member of the Tourism Promotion Team; the Development Agency of the Region of Attica – Nea Metropolitan Attiki S.A., by Mr. Eudokimos Fregoglou, Project Coordinator, and Ms. Ioanna Georgopoulou, Publicity Manager; the Region of Crete by Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism; the Heraklion Chamber of Commerce by Ms. Lena Stefanoudaki, Head of Business Support; and the Region of Central Macedonia by Ms. Argyro Papaioannou, executive of the Tourism Promotion Department.

Sponsors of the event were the Region of Eastern Macedonia & Thrace, the Region of Central Macedonia, the Region of Crete, the Development Agency of Attica – Nea Metropolitan Attiki S.A., the Municipality of Chios, and the Heraklion Chamber of Commerce.
Aegean Airlines was the official airline sponsor, and Tourismtoday.gr was the communication sponsor.

It is noted that the next “Greek Tourism Workshop” by Tourism Media & Events will be held in The Hague on Thursday, October 30.

Greece at the Center of British Tourists’ Interest

The strong interest of the British public in Greece was reflected in the impressive participation of top travel agents and tour operators at the “Greek Tourism Workshop,” which took place in Manchester on Monday, April 28.

The event aimed to cover the market of Central and Northern Great Britain — regions with significant potential for strengthening the tourism flow toward our country.

The British market, a traditionally strong ally of Greek tourism, is emerging as a leading driver of growth for the Greek tourism industry. The year 2025 is expected to be highly promising, with an impressive increase in bookings from the United Kingdom, further boosting optimism for the upcoming tourism season.

It is noted that the “Greek Tourism Workshop” in Manchester was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, the Embassy of Greece in London, and the Consulate General of Greece in Manchester.

Honoring the event with their presence and addressing greetings were the Consul General of Greece in Manchester, Mr. Alexandros Ioannidis, and the Head of the GNTO (Greek National Tourism Organization) UK & Ireland Office, Mrs. Eleni Skarveli, while the Deputy Head of the GNTO UK & Ireland Office, Mrs. Angela Tzifa, also attended.

The first part of the event included one-on-one business (B2B) meetings between Greek destinations and tourism enterprises and participating British travel agents and tour operators. This was followed by presentations of Greek destinations and companies, further enhancing their promotion.

Specifically, presentations were made by:
The honored Region of Eastern Macedonia and Thrace, represented by the Head of Tourism Promotion, Mr. Georgios Panagopoulos, The Development Organization of the Region of Attica  New Metropolitan Attica S.A., presented by Marketing Manager, Mr. Konstantinos Zervas, The Region of Central Macedonia, represented by Mrs. Elisavet Siaridou from the Tourism Promotion and Marketing Department, Directorate of Tourism, The Heraklion Chamber of Commerce, represented by the Head of Business Support, Mrs. Lena Stefanoudaki, and
The Region of Crete, represented by the Deputy Regional Governor responsible for Tourism Affairs, Mr. Kyriakos Kotsoglou.

Greece Establishes Itself as a Premier Luxury Destination for Bahraini Travelers

With a remarkable level of attendance, the “Greek Luxury Tourism & Gastronomy Workshop in Bahrain” was successfully concluded on April 9, 2025, in Manama, the capital of the Kingdom of Bahrain. This flagship event by Tourism Media & Events focuses on the promotion and showcasing of Greece’s luxury tourism and gastronomy offerings.

Hundreds of meetings took place between Arab agents and Greek participants, confirming the strong interest of the former in Greece as a year-round destination for luxury tourism and high-end gastronomy.

It is worth noting that the Kingdom of Bahrain is gaining increasing importance for the Greek tourism market, serving as a strategic contact point for the promotion of Greek luxury tourism and for attracting high-income travelers.

The event, hosted at the luxurious Solymar Hotel, was held under the auspices of the Hellenic Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Bahrain. The event’s main sponsor was the Greek National Tourism Organization (GNTO).

 

 

The “Greek Luxury Tourism & Gastronomy Workshop” was honored by the presence of the Ambassador of the Hellenic Republic to Kuwait and the Kingdom of Bahrain, Mr. Ioannis Plotas, who addressed the audience, highlighting among other things the strong momentum in the relationship between Greece and Bahrain, as well as the promising opportunities unfolding between the two countries. Also in attendance was the Honorary Consul of Greece in Bahrain, Ms. Aliki Chatzara-Valores.

 

 

Sponsors of the event included the Region of Central Macedonia, the Region of Crete, the Heraklion Chamber of Commerce, and the Chania Chamber of Commerce.

Gulf Air was a strategic partner of the event, while communication sponsor was tourismtoday.gr.

In the first part of the event, and with the goal of fostering collaborations, one-on-one business (B2B) meetings were held between representatives of Greek destinations and businesses active in the tourism and agri-food sectors with travel agents, tour operators, as well as traders and importers from Bahrain.

Following the business meetings, there were presentations by Ms. Olga Daniilidou, Head of the Tourism Office of the Regional Unit of Serres, representing the Region of Central Macedonia; Ms. Lena Stefanoudaki, Head of Business Support at the Heraklion Chamber of Commercend and Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism of the Region of Crete.

Greece in the spotlight of the Belgian travel market

High expectations for Greek tourism in 2025 from the Belgian market were recorded during the Greek Tourism Workshop in Antwerp, which concluded on the afternoon of Thursday, October 24, at the Radisson Antwerp Berchem Hotel.

During the event, organized by Tourism Media & Events, an intensive series of Business-to-Business (B2B) meetings took place between Greek tourism enterprises and destinations and leading Belgian tour operators and travel agents.

The workshop was held under the auspices of the Ministry of Foreign Affairs and the Embassy of Greece in Belgium, with the Region of Central Greece as the honored destination.

Sponsors of the event included the Region of Central Macedonia, the Region of Eastern Macedonia and Thrace, the Region of Crete, the Municipality of Rethymno, the Municipality of Volos, and SKY express.

Aegean Airlines served as the official airline sponsor, while leading travel news outlet tourismtoday.gr acted as the official media partner.

The Greek Tourism Workshops are aimed at tourism businesses and public bodies interested in promoting their services and products, with a focus on alternative tourism, gastronomy tourism, and luxury travel, while simultaneously facilitating the conclusion of commercial agreements.

At the same time, they are addressed to export-oriented companies seeking to establish or expand their presence in key international markets.

The Greek Tourism Workshop was honored by the presence of the Ambassador of Greece to Belgium, Ms. Sofia Grammata, who delivered an opening address.

Following the B2B meetings, destination presentations were delivered by Ms. Marianna Liaskou, Head of the Tourism Department of the Region of Central Greece; Ms. Elisavet Siaridou from the Tourism Promotion and Development Department of the Region of Central Macedonia; Ms. Patty Konstantinidou, member of the Tourism Promotion Team of the Region of Eastern Macedonia and Thrace; and Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism and e-Governance of the Region of Crete.

It is noted that the next event by Tourism Media & Events, dedicated to the promotion of Greek luxury tourism, will be held in Chicago on November 21, 2024.

The 2024 program of the Greek Tourism Workshops will conclude on December 4 in Frankfurt, Germany—a market of particular significance for Greek tourism.

 

A vote of confidence for Greece from the Dutch market

With the participation of 73 leading Dutch travel agents and tour operators, the Greek Tourism Workshop concluded successfully in Utrecht, the Netherlands, on Tuesday, October 22, 2024.

Organized by Tourism Media & Events, the workshop took place at the modern Liemès business venue and featured hundreds of Business-to-Business (B2B) meetings between Greek destinations and tourism enterprises and Dutch companies operating in the travel industry.

The event was honored by the presence of Mr. Apostolos Michalopoulos, Head of the Economic and Commercial Affairs Office of the Embassy of Greece in The Hague, who addressed the audience with a welcome speech, highlighting the importance of strengthening tourism ties between the two countries.

Following the B2B meetings, presentations were delivered by Dr. Lavrentios Vasileiadis, Head of the Directorate of Education, Culture, Sports, Tourism, and Employment of the Region of Western Greece — this edition’s honored destination. Presentations continued with Ms. Argyro Papaioannou from the Department of Tourism Promotion and Marketing of the Region of Central Macedonia, Ms. Marianna Liaskou, Head of the Tourism Department of the Region of Central Greece, Ms. Patty Konstantinidou, member of the Tourism Promotion Team of the Region of Eastern Macedonia and Thrace, and Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism and E-Governance of the Region of Crete.

The event was held under the auspices of the Ministry of Foreign Affairs, the Ministry of Rural Development and Food, and the Embassy of Greece in The Hague. The main sponsor of the workshop was the Greek National Tourism Organization (GNTO), with the Region of Western Greece as the featured destination.

Additional sponsors included the Region of Central Greece, the Region of Central Macedonia, the Region of Eastern Macedonia and Thrace, the Region of Crete, the Municipality of Rethymno, the Municipality of Volos, and the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels.

Aegean Airlines served as the official airline sponsor, while media sponsorship was provided by Tourismtoday.gr.

It is worth noting that the Greek Tourism Workshops are addressed to tourism businesses and public entities aiming to promote their services and products, especially in the areas of alternative tourism, gastronomy, and luxury travel, while also seeking to establish commercial agreements. At the same time, they are directed at export-oriented enterprises that aim to penetrate or strengthen their presence in key markets.

The next Greek Tourism Workshop by Tourism Media & Events in the Benelux region is scheduled for October 24 in Antwerp, Belgium, followed by the flagship event highlighting Greek luxury tourism in Chicago, on November 21.

The 2024 program of Tourism Media & Events concludes on December 4 in Frankfurt, Germany — a market of strategic significance for Greek tourism.