Greek Tourism Makes Inroads into India

With a strong footprint in the Indian tourism market, the “Greek Luxury Tourism Workshop” concluded in Mumbai on Wednesday, February 4, bringing together 117 leading Indian travel agents and tour operators and further confirming the strong interest in Greece as a destination for luxury and authentic experiences.

 

 

It is noted that the event, organized by Tourism Media & Events, was held with the support of the Greek Ministry of Tourism, highlighting the strengthening of Greece’s presence in the rapidly growing Indian market.

At the heart of the event was the enhancement of tourism ties between Greece and India, with the workshop acting as a bridge for professional networking between leading Greek tourism companies and destinations and Indian travel agents and tour operators, boosting prospects for new collaborations and further attracting visitors to our country.

During the discussions, the issue of the visa issuance process was also highlighted, as it continues to raise questions among Indian professionals. It was emphasized that the simplification and acceleration of the relevant procedures could be a decisive factor in increasing travel flows to Greece.

Following the completion of the B2B meetings, presentations were delivered by the Region of Crete by the Head of the Tourism Directorate, Mr. Nikolaos Alexakis, the Region of Peloponnese by its representative, Ms. Paraskevi Gialou, and the Heraklion Chamber of Commerce by the Head of the Business Support Office, Ms. Lena Stefanoudaki.

Region of Crete and Region of Peloponnese participated in the event, while its implementation was supported by sponsors Enterprise Greece, AEGEAN Airlines, Fraport Greece, the Heraklion Chamber of Commerce, the Chania Chamber of Commerce, and Athens International Airport “Eleftherios Venizelos”. The communication sponsor was Tourismtoday.gr.

It is noted that the “Greek Luxury Tourism Workshop” in Mumbai marked the start of Tourism Media & Events’ international event program for 2026, with the next “Greek Tourism Workshop” scheduled to take place in Ghent, a market of strategic importance for Greek tourism, on March 24.

The following events will take place later in the year:

  • “Greek Luxury Tourism Workshop”, Jeddah, Saudi Arabia – April 2, 2026
  • “Greek Tourism Workshop”, Rotterdam, Netherlands – October 29, 2026
  • “Greek Luxury Tourism & Gastronomy Roadshow”, New York, USA –
    Manhattan: November 10, 2026, Long Island: November 11, 2026
  • “Greek Tourism Workshop”, Zurich, Switzerland – November 26, 2026

Showcasing Greek Tourism Internationally at the Greek Tourism Workshop in Vienna

Greece’s strong momentum in the Austrian market was confirmed by the Greek Tourism Workshop held at a hotel in the heart of Vienna on Monday, December 15, bringing together 51 leading Austrian travel agents and tour operators, as well as four media outlets.

The event, organized by Tourism Media & Events, aimed primarily at further strengthening the international outreach of Greek tourism and at creating meaningful partnerships with one of the most stable and high-performing markets for Greece.

The event was held under the auspices of the Greek Ministry of Tourism, the Greek Ministry of Rural Development and Food, and the Embassy of Greece in Vienna.

The core focus of the Greek Tourism Workshop was the one-to-one business (B2B) meetings, during which Greek destinations and tourism enterprises had the opportunity to present targeted proposals to Austrian travel agents and tour operators.

Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna
Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office

 

The event was honored by the presence and welcoming addresses of Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna, and Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office, highlighting the steadily increasing demand for Greece in the Austrian market.

Following the completion of the professional meetings, presentations were delivered by the Region of Eastern Macedonia and Thrace, represented by the Deputy Regional Governor for Tourism Mr. Panagiotis Archontis; the Region of Central Macedonia, represented by the Head of the Department of Tourism Planning and Coordination Mr. Leonidas Tsiantis; the Heraklion Chamber of Commerce, represented by the Head of the Business Support Office Ms. Lena Stefanoudaki; SKY express, represented by its Aviation Sales Director Mr. Thomas Lachner; and the Region of Crete, represented by the Deputy Regional Governor for Tourism Dr. Kyriakos G. Kotsoglou.

Participants in the event included the Honored Region of Eastern Macedonia and Thrace, Region of Central Macedonia, Region of Crete, Municipality of Kalymnos, Municipality of Rethymno, and Municipality of Chios, while the Heraklion Chamber of Commerce, SKY express, and Athens International Airport “Eleftherios Venizelos” served as sponsors.

It is emphasized that the Greek Tourism Workshop in Vienna marked the completion of the 2025 cycle of international events organized by Tourism Media & Events, that took place across Europe, Canada, and the Middle East.

These events strengthened Greece’s dynamic presence in key markets, promoting, among other things, high-quality and alternative Greek tourism, luxury tourism, as well as Greek gastronomy in leading international markets.

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Canada embraces Greek tourism

With the participation of leading travel agents and tour operators from the Ontario and Quebec markets, the two-day event  “Connecting Greece & Canada, Tourism Roadshow” concluded successfully in Toronto, on 10 November, and in Montreal, on 12 November 2025.

This flagship Tourism Media & Events initiative, focused on luxury tourism, was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Ottawa, and was organized with the support of the Greek National Tourism Organization (GNTO).

Canada is gaining increasing importance for the Greek tourism market, as it constitutes a strategic point of contact for promoting Greek luxury tourism and attracting high-income travellers.

During the two events, targeted B2B meetings were held with Canadian travel agents and tour operators specializing in luxury tourism, as well as Canadian media representatives, with the aim of showcasing the Greek tourism product and fostering new commercial partnerships.

The events were officially welcomed by the Consul General of Greece in Toronto, Mr. Ioannis Hatzantoniakis, and the Consul General of Greece in Montreal, Mr. Nikolaos Karalekas. The “Connecting Greece & Canada, Tourism Roadshow” was also honored by the presence of Member of Parliament and Parliamentary Secretary to the Canadian Minister of Labour and Seniors, Ms. Annie Koutrakis, Economic and Commercial Counsellor Mr. Emmanouil Markianos, and Cultural Counsellor of the Consulate in Toronto, Dr. Marilena Griva.

Representing the Greek National Tourism Organization, Mr. Konstantinos Charokopos, Head of the GNTO Office for North America, attended the Roadshow.

At both events, following the professional meetings, presentations were delivered by Ms. Paraskevi Gialou on behalf of the Region of Peloponnese; by Ms. Argyro Papaioannou, executive of the Tourism Directorate – Tourism Promotion Department, on behalf of the Region of Central Macedonia; and by Ms. Eleni Vougioukalaki, Head of the Tourism Department of the Heraklion Regional Unit, on behalf of the Region of Crete.


Greece at the Forefront of the Dutch Tourism Market

The strong interest of the Dutch tourism market in Greece as a destination of experiences, culture, and authenticity was confirmed during the Greek Tourism Workshop, held at the Van der Valk Den Haag – Nootdorp Hotel in The Hague on Thursday, October 30.

The event was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in The Hague. It was another initiative by Tourism Media & Events aimed at enhancing Greek tourism’s external engagement and developing strategic partnerships with leading representatives of the Dutch tourism sector.

The first part of the event included private B2B meetings between Greek destinations and tourism enterprises and 47 top Dutch travel agents and tour operators, as well as 6 Dutch media representatives. The meetings focused on creating new collaborations, broadening the tourism product, and strengthening the seasonal dispersion of arrivals to Greece.

Following the business meetings, presentations by Greek regions and bodies emphasized the uniqueness and differentiation of Greek destinations. Opening remarks were made by Mr. Apostolos Michalopoulos, Head of the Economic & Commercial Affairs Office at the Greek Embassy in The Hague, who highlighted the strong bilateral relations between Greece and the Netherlands and pointed to emerging opportunities for further enhancing cooperation between the two countries in tourism.

Presentations were made by the honored Region of Eastern Macedonia & Thrace with Deputy Regional Governor Mr. Panagiotis Archontis; the Region of Western Greece by Dr. Lavrentios Vassiliadis, Head of Education, Culture, Sports, Tourism, and Employment; the Region of Peloponnese by Ms. Paraskevi Gialou; the Region of Crete by Tourism Deputy Regional Governor Dr. Kyriakos Kotsoglou; SKY express by Mr. Joris Cruysberghs; the Heraklion Chamber of Commerce by Ms. Lena Stefanoudaki, Head of Business Support; and the Region of Central Macedonia by Ms. Aikaterini Kolia, Head of Tourism Promotion.

The event concluded in a very positive atmosphere, with Dutch professionals expressing enthusiasm for the breadth and quality of Greek proposals, confirming Greece’s steady rise as a top destination in Northern Europe.

Sponsors of the event were the Regions of Eastern Macedonia & Thrace, Central Macedonia, Crete, Peloponnese, and Western Greece; the Municipalities of Kalymnos, Rethymno, and Chios; the Heraklion Chamber of Commerce the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels and SKY express.

Aegean Airlines was the official airline sponsor, and Tourismtoday.gr served as communications sponsor.

Strong Greek footprint in Denmark’s tourism market

Greece’s dynamic presence in the Danish tourism market was highlighted at the “Greek Tourism Workshop” held on Thursday in Copenhagen, with the participation of 46 Danish travel agents and tour operators, as well as select media representatives, confirming their growing interest in Greece.

This is one of the flagship events of Tourism Media & Events, which provided networking and promotional opportunities for Greek tourism businesses and destinations, helping strategically strengthen Greece’s position in the markets of Denmark and southern Sweden.

The event, hosted at the Scandic Spectrum hotel, was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Copenhagen.

The first part of the “Greek Tourism Workshop” included exclusive B2B meetings between Greek destinations, tourism enterprises, and Danish tourism professionals.

Following the business meetings, presentations were delivered by the honored Region of Eastern Macedonia & Thrace by Ms. Patty Konstantinidou, member of the Tourism Promotion Team; the Development Agency of the Region of Attica – Nea Metropolitan Attiki S.A., by Mr. Eudokimos Fregoglou, Project Coordinator, and Ms. Ioanna Georgopoulou, Publicity Manager; the Region of Crete by Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism; the Heraklion Chamber of Commerce by Ms. Lena Stefanoudaki, Head of Business Support; and the Region of Central Macedonia by Ms. Argyro Papaioannou, executive of the Tourism Promotion Department.

Sponsors of the event were the Region of Eastern Macedonia & Thrace, the Region of Central Macedonia, the Region of Crete, the Development Agency of Attica – Nea Metropolitan Attiki S.A., the Municipality of Chios, and the Heraklion Chamber of Commerce.
Aegean Airlines was the official airline sponsor, and Tourismtoday.gr was the communication sponsor.

It is noted that the next “Greek Tourism Workshop” by Tourism Media & Events will be held in The Hague on Thursday, October 30.

Greece at the Center of British Tourists’ Interest

The strong interest of the British public in Greece was reflected in the impressive participation of top travel agents and tour operators at the “Greek Tourism Workshop,” which took place in Manchester on Monday, April 28.

The event aimed to cover the market of Central and Northern Great Britain — regions with significant potential for strengthening the tourism flow toward our country.

The British market, a traditionally strong ally of Greek tourism, is emerging as a leading driver of growth for the Greek tourism industry. The year 2025 is expected to be highly promising, with an impressive increase in bookings from the United Kingdom, further boosting optimism for the upcoming tourism season.

It is noted that the “Greek Tourism Workshop” in Manchester was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, the Embassy of Greece in London, and the Consulate General of Greece in Manchester.

Honoring the event with their presence and addressing greetings were the Consul General of Greece in Manchester, Mr. Alexandros Ioannidis, and the Head of the GNTO (Greek National Tourism Organization) UK & Ireland Office, Mrs. Eleni Skarveli, while the Deputy Head of the GNTO UK & Ireland Office, Mrs. Angela Tzifa, also attended.

The first part of the event included one-on-one business (B2B) meetings between Greek destinations and tourism enterprises and participating British travel agents and tour operators. This was followed by presentations of Greek destinations and companies, further enhancing their promotion.

Specifically, presentations were made by:
The honored Region of Eastern Macedonia and Thrace, represented by the Head of Tourism Promotion, Mr. Georgios Panagopoulos, The Development Organization of the Region of Attica  New Metropolitan Attica S.A., presented by Marketing Manager, Mr. Konstantinos Zervas, The Region of Central Macedonia, represented by Mrs. Elisavet Siaridou from the Tourism Promotion and Marketing Department, Directorate of Tourism, The Heraklion Chamber of Commerce, represented by the Head of Business Support, Mrs. Lena Stefanoudaki, and
The Region of Crete, represented by the Deputy Regional Governor responsible for Tourism Affairs, Mr. Kyriakos Kotsoglou.

Greece takes center stage in Wrocław, Poland

 

With the participation of top travel agents and tour operators from the Polish market, the Greek Tourism Workshop concluded successfully on Thursday, April 3rd, in Wrocław, Poland. The event, organized by Tourism Media & Events, was one of the key promotional initiatives for Greek tourism in 2025.

 

Held at “Piwnica Świdnicka,” the oldest restaurant in Europe, located in the heart of Wrocław’s main square, the event was conducted under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Warsaw.

The workshop opened with a series of B2B meetings, connecting Greek destinations and tourism enterprises with local travel professionals. These sessions highlighted the strong interest of the Polish market in Greece as a preferred travel destination.

Following the networking meetings, a series of presentations showcased featured Greek regions. Ms. Marianna Liaskou, Head of the Tourism Department of the Region of Central Greece, introduced the region as the event’s guest of honor. Additional presentations were delivered by Ms. Patty Konstantinidou from the Tourism Promotion Team of the Region of Eastern Macedonia and Thrace, Ms. Aikaterini Kollia, Head of Tourism Promotion for the Region of Central Macedonia, and Mr. Kyriakos Kotsoglou, Vice Governor for Tourism of the Region of Crete. The session concluded with an address by Mr. Krzysztof Kołodziej, Country Manager for Poland at SKY express.

 

The event was proudly supported by the Regions of Central Greece, Eastern Macedonia and Thrace, Central Macedonia, and Crete, as well as the Municipalities of East and West Samos. Additional sponsors included the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels and SKY express. Tourism Today served as the event’s official media sponsor.

 

Greek tourism workshops to be held in 10 international markets in 2025

The “Greek Tourism Workshops” organized by Tourism Media & Events (TME) are expanding their presence in strategic target markets for Greek tourism.

Following the successful execution of 13 events in 2024 across Europe, the USA, and the Middle East—regions considered vital for Greek tourism—TME is further enhancing its efforts to promote and showcase Greek destinations, gastronomy, and tourism services. It is worth noting that while all events operate under the same brand umbrella, they are tailored to the characteristics and goals of each market, resulting in variations such as the Greek Luxury Tourism Workshop, Greek Luxury Tourism & Gastronomy Workshop, and Greek Tourism & Gastronomy Workshop.

For events with a gastronomic focus, local retailers, wholesalers, and importers are also invited alongside tourism professionals.

In alignment with the needs of businesses seeking to expand their sales network, the 2025 edition of the Greek Tourism Workshops will cover 10 international markets.

2025 Event Schedule

March 2025

  • Greek Tourism Workshop, Madrid, Spain – March 26, 2025
  • Greek Tourism Workshop, Milan, Italy – March 31, 2025

April 2025

  • Greek Tourism Workshop, Wrocław, Poland – April 3, 2025
  • Greek Luxury Tourism Workshop, Bahrain – April 9, 2025
  • Greek Tourism Workshop, Manchester, United Kingdom – April 28, 2025

October 2025

  • Greek Tourism Workshop, Copenhagen, Denmark – October 23, 2025
  • Greek Tourism Workshop, The Hague, Netherlands – October 30, 2025

November 2025

  • Greek Luxury Tourism Roadshow, Toronto & Montreal, Canada – November 10–12, 2025
  • Greek Luxury Tourism Workshop, Riyadh, Saudi Arabia – November 26, 2025

December 2025

  • Greek Tourism Workshop, Vienna, Austria – December 15 2025

 

About the Greek Tourism Workshops

The Greek Tourism Workshops are addressed to tourism businesses and public authorities interested in promoting their destinations, services, and products across various segments including luxury tourism, alternative tourism, gastronomic tourism, as well as mainstream quality tourism.

Each event brings together 70 to 80 local travel agents and tour operators from the respective market, ensuring a high level of targeted professional engagement.

 

To ensure the success of each workshop, Tourism Media & Events works closely with experienced in-house professionals as well as local PR agencies in each country, which are responsible for securing the participation of top-tier local tourism professionals.

During the events, presentations of Greek destinations, local products, and tourism services are delivered to travel agents and tour operators, aiming to enhance their awareness and interest in the Gre Greek Tourism Workshops to Be Held in 10 International Markets in 2025ek tourism offering.

In parallel, media briefings are held for invited representatives of leading and niche local media outlets to maximize public exposure for Greece and the participating entities.

The events culminate in professional B2B meetings lasting 3–4 hours, providing participants with the opportunity to connect with pre-qualified local professionals who have expressed a concrete interest in doing business.

Each workshop concludes with a networking lunch featuring traditional Greek cuisine, further promoting Greek gastronomy abroad and creating additional opportunities for meaningful dialogue between Greek participants and local tourism stakeholders.

 

Greece stands out in Frankfurt’s tourism scene

The newly appointed Consul General of Greece in Frankfurt, Mr. Dimitrios Dochtsis, addressed the event, highlighting the strong and promising relationship between Greece and Germany.

Also honoring the event with her presence was Ms. Nicoletta Lekanidi, Director of the Greek National Tourism Organization (GNTO) in Germany, based in Frankfurt.

 

During the workshop—held in one of the most promising tourism markets for Greece—hundreds of professional B2B meetings were conducted between leading Greek tourism businesses and destinations and key travel agencies and professionals from the German market. The goal of these meetings was to foster networking opportunities and build strategic partnerships aimed at promoting the Greek tourism product.

 

Following the B2B sessions, attendees had the opportunity to attend a series of presentations showcasing Greek destinations. Ms. Argyro Papaioannou, representative of the Tourism Department of the Region of Central Macedonia, Mr. Babis Sofroniadis, Head of the Tourism Department of the Region of Eastern Macedonia and Thrace, Ms. Paraskevi Yalou, representative of the Region of Peloponnese, and Mr. Tasos Gousios, representative of the Region of Thessaly, each presented the unique travel experiences offered by their regions. The presentations concluded with an introduction to SKY express, delivered by Ms. Julia Fregoglou, Executive in International B2B Sales.

Sponsors of the event included the Region of Central Macedonia, the Region of Eastern Macedonia and Thrace, the Region of Peloponnese, the Region of Thessaly, SKY express, and the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels.

Aegean Airlines served as the official airline sponsor, while Tourismtoday.gr acted as the official media partner.

 

Greek Luxury Tourism draws strong interest in Chicago

 

With the participation of the leading travel agents and tour operators from the Illinois market—particularly from Chicago—the “Greek Luxury Tourism Workshop” concluded successfully on Thursday, November 21, 2024.

This premier event, organized by Tourism Media & Events and focused on luxury tourism, was held under the auspices of the Ministry of Foreign Affairs, the Ministry of Rural Development and Food, and the Embassy of Greece in Washington, D.C. The event was honored by the presence of the Consul General of Greece in Chicago, Mr. Emmanouil Koumparakis, who delivered a welcome address.

Throughout the workshop, a significant number of B2B meetings took place between top Greek tourism businesses and destinations and key American travel agencies and professionals specializing in the luxury tourism sector.

Following the business meetings, presentations of Greek destinations were delivered by Ms. Marianna Liaskou, Head of the Tourism Department of the Region of Central Greece, Ms. Argyro Papaioannou, Representative of the Tourism Department of the Region of Central Macedonia, and Ms. Eleni Vougioukalaki, Deputy Head of the Tourism Department of the Regional Unit of Heraklion, Region of Crete.

The Region of Central Greece was the honored destination at the “Greek Luxury Tourism Workshop” in Chicago. The official airline sponsor of the event was Aegean Airlines.

Sponsors included the Region of Central Macedonia, the Region of Crete, the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels, and the Athens International Airport “Eleftherios Venizelos.” The official media sponsor was Tourismtoday.gr.

It is emphasized that the Greek Luxury Tourism Workshops are addressed to tourism enterprises and public bodies aiming to promote their luxury-oriented services and products, while also facilitating new business deals.

At the same time, these events target export-oriented companies seeking to establish or strengthen their presence in key international markets.

The 2024 calendar of Tourism Media & Events concludes with the Greek Tourism Workshop on December 4 in Frankfurt, Germany—a market of strategic importance for Greek tourism.