With the participation of 73 leading Dutch travel agents and tour operators, the Greek Tourism Workshop concluded successfully in Utrecht, the Netherlands, on Tuesday, October 22, 2024.

Organized by Tourism Media & Events, the workshop took place at the modern Liemès business venue and featured hundreds of Business-to-Business (B2B) meetings between Greek destinations and tourism enterprises and Dutch companies operating in the travel industry.

The event was honored by the presence of Mr. Apostolos Michalopoulos, Head of the Economic and Commercial Affairs Office of the Embassy of Greece in The Hague, who addressed the audience with a welcome speech, highlighting the importance of strengthening tourism ties between the two countries.

Following the B2B meetings, presentations were delivered by Dr. Lavrentios Vasileiadis, Head of the Directorate of Education, Culture, Sports, Tourism, and Employment of the Region of Western Greece — this edition’s honored destination. Presentations continued with Ms. Argyro Papaioannou from the Department of Tourism Promotion and Marketing of the Region of Central Macedonia, Ms. Marianna Liaskou, Head of the Tourism Department of the Region of Central Greece, Ms. Patty Konstantinidou, member of the Tourism Promotion Team of the Region of Eastern Macedonia and Thrace, and Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism and E-Governance of the Region of Crete.

The event was held under the auspices of the Ministry of Foreign Affairs, the Ministry of Rural Development and Food, and the Embassy of Greece in The Hague. The main sponsor of the workshop was the Greek National Tourism Organization (GNTO), with the Region of Western Greece as the featured destination.

Additional sponsors included the Region of Central Greece, the Region of Central Macedonia, the Region of Eastern Macedonia and Thrace, the Region of Crete, the Municipality of Rethymno, the Municipality of Volos, and the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels.

Aegean Airlines served as the official airline sponsor, while media sponsorship was provided by Tourismtoday.gr.

It is worth noting that the Greek Tourism Workshops are addressed to tourism businesses and public entities aiming to promote their services and products, especially in the areas of alternative tourism, gastronomy, and luxury travel, while also seeking to establish commercial agreements. At the same time, they are directed at export-oriented enterprises that aim to penetrate or strengthen their presence in key markets.

The next Greek Tourism Workshop by Tourism Media & Events in the Benelux region is scheduled for October 24 in Antwerp, Belgium, followed by the flagship event highlighting Greek luxury tourism in Chicago, on November 21.

The 2024 program of Tourism Media & Events concludes on December 4 in Frankfurt, Germany — a market of strategic significance for Greek tourism.