Greece in the spotlight of the Belgian travel market

High expectations for Greek tourism in 2025 from the Belgian market were recorded during the Greek Tourism Workshop in Antwerp, which concluded on the afternoon of Thursday, October 24, at the Radisson Antwerp Berchem Hotel.

During the event, organized by Tourism Media & Events, an intensive series of Business-to-Business (B2B) meetings took place between Greek tourism enterprises and destinations and leading Belgian tour operators and travel agents.

The workshop was held under the auspices of the Ministry of Foreign Affairs and the Embassy of Greece in Belgium, with the Region of Central Greece as the honored destination.

Sponsors of the event included the Region of Central Macedonia, the Region of Eastern Macedonia and Thrace, the Region of Crete, the Municipality of Rethymno, the Municipality of Volos, and SKY express.

Aegean Airlines served as the official airline sponsor, while leading travel news outlet tourismtoday.gr acted as the official media partner.

The Greek Tourism Workshops are aimed at tourism businesses and public bodies interested in promoting their services and products, with a focus on alternative tourism, gastronomy tourism, and luxury travel, while simultaneously facilitating the conclusion of commercial agreements.

At the same time, they are addressed to export-oriented companies seeking to establish or expand their presence in key international markets.

The Greek Tourism Workshop was honored by the presence of the Ambassador of Greece to Belgium, Ms. Sofia Grammata, who delivered an opening address.

Following the B2B meetings, destination presentations were delivered by Ms. Marianna Liaskou, Head of the Tourism Department of the Region of Central Greece; Ms. Elisavet Siaridou from the Tourism Promotion and Development Department of the Region of Central Macedonia; Ms. Patty Konstantinidou, member of the Tourism Promotion Team of the Region of Eastern Macedonia and Thrace; and Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism and e-Governance of the Region of Crete.

It is noted that the next event by Tourism Media & Events, dedicated to the promotion of Greek luxury tourism, will be held in Chicago on November 21, 2024.

The 2024 program of the Greek Tourism Workshops will conclude on December 4 in Frankfurt, Germany—a market of particular significance for Greek tourism.

 

3rd Greek Tourism & Gastronomy Workshop Successfully Held in the Belgian Market

 

With the participation of 63 travel agents and 14 journalists, the 3rd Greek Tourism & Gastronomy Workshop was successfully held in the Belgian market on Thursday, October 26, 2023, at the Ghent Marriott Hotel.

During the event, which took place in a market full of potential for Greece, a flurry of business meetings was held between Greek tourism businesses and destinations and some of the most prominent tour operators in Belgium.

As evidenced by the strong turnout, interest in the Greek tourism offering was exceptionally high. Belgian travel agents showed particular eagerness to explore new destinations in Greece, a promising sign for a particularly positive 2024 for the Belgian travel market.

The event was organized by Tourism Media & Events (TME) with the support of the Ministry of Tourism, the Ministry of Rural Development & Food, and the Embassy of Greece in Brussels.

As part of the event, Mr. Tzanetos Karantzis, Head of the Office for Economic and Commercial Affairs of Greece in Belgium, outlined the framework of Greek–Belgian relations in the fields of tourism and agri-food, and spoke about their encouraging prospects for further growth.

The Honored Region was the Region of Central Macedonia, while other participating regions included the Region of Crete, the Region of Eastern Macedonia & Thrace, the Municipality of Rethymno, the Municipality of Paros, among others.

Official Air Travel Sponsor of the event was Aegean Airlines, and the Hellenic Chamber of Hotels participated as an event sponsor.

Following the conclusion of the B2B meetings, the event featured presentations from the Honored Region of Central Macedonia by Ms. Argyro Papaioannou from the Tourism Promotion & Marketing Department of the Region, the Region of Crete by Mr. Nikos Alexakis from the Region’s Tourism Directorate, and the Region of Eastern Macedonia & Thrace by Ms. Patty Konstantinidou from the Tourism Promotion Department.

Finally, it is noted that the upcoming Tourism Media & Events activities promoting Greek tourism in 2023 include events in New York, targeting the North American luxury travel market, on November 16, and in Warsaw on December 13.