23/03/2021 The works of the 1st Virtual Workshop of Alternative Tourism and Gastronomy in the German market, organized by Tourism Media & Events, were completed on Friday, March 19. The event was crowned with success – in the light of the conditions of covid 19 – as hundreds of business meetings took place between Greek tourism companies and destinations, Greek F&B export companies, and German specialists of the respective sectors.

The interest in Greek tourism is extremely positive for the touristic year of 2021, as illustrated by the high participation. The German agents paid special attention to new tourist destinations, creating a hopeful vibe for a touristic 2022.

The majority of them recorded the great potential that our country has in the field of thematic tourism with a focus on walking, climbing and sports tourism. The study of dozens of German importers to get in touch with Greek companies in the food and beverage sector, which are potential ambassadors of Greek tourism through gastronomy, was particularly high.

The main Sponsor of the event was the Hellenic Tourism Organization.
Honored Region of the event was the Region of South Aegean.
The official Air Carrier Sponsor of the event was Aegean Airlines, while the Sponsors were the Region of Central Greece, and the “Greek Breakfast” of the Hotel Chamber of Greece.

At the beginning of the event, a webinar was held with presentations of destinations and gastronomic products of Greece.

The event was honored by the presence of the Ambassador of Greece in Germany Ms. Maria Marinaki, the Deputy Minister of Tourism, Ms. Sofia Zacharaki, the Deputy Regional Minister of Tourism and Culture of the Region of Central Greece, Mr. Elias Bourmas, the Director of Policy Mr. Volker Adams and Mr. Ioannis Kouloumbis, Head of Products and Markets of Greece, Cyprus, Malta, Lapland & Iceland of TUI Group.

Presentations were made by the director of the GNTO office in Germany, Mrs. Vicky Stroumbou, the authorized Tourism Advisor of the South Aegean Region Mr. Konstantinos Chrysochoidis, Mrs. Marianna Liaskou from the Office of Tourism and Culture of the Region of Central Greece, and the German sales manager of AEGEAN AIRLINES, Mr. Marco Stein.

16/03/2021 The Virtual Greek Tourism & Gastronomy Workshops 2021 events start tomorrow, March 17, with the German market. The Greek Alternative Tourism & Gastronomy Workshop 2021 is held for the first time, aiming to promote all the alternative types of tourism Greece offers to the promising German market.

The event lasts for two days with the holding of hundreds of B2B pre-arranged virtual meetings, and is part of a course of successful online events for alternative tourism and gastronomy which began in 2020, in the Belgian and Polish markets.

The event is taking place under the auspices of the Ministry of Tourism, the Ministry of Rural Development & Food, the Intercultural Group for UNESCO, the Greek Embassy in Germany, the Hellenic-German Chamber of Commerce and Industry, and the Hellenic-German Chamber of Commerce.

The main Sponsor of the event is the Greek National Tourism Organization.

Aegean Airlines is the official Air Carrier Sponsor. Other sponsors are the Region of Central Greece, the “Greek Breakfast” and the Honored Region, the Region of the South Aegean.

The ongoing pandemic of covid-19  and its effects on both the tourism and gastronomy sectors, make it necessary to adapt to the new reality and create positive conditions for Greek tourism in the aftermath of the pandemic. Therefore, the events for 2021 will be held online through a specially designed, professional, digital platform.

It is emphasized that in parallel with the event for alternative tourism, a simultaneous event for the agricultural sector is held, with a barrage of B2B meetings, seeking to highlight the benefits of connecting tourism with gastronomy.

The Region of South Aegean, 23 municipalities, 9 private tourism companies, and 13 companies in the field of gastronomy participate in the workshop.

More events for the promotion of alternative tourism and gastronomy of Greece will follow suit. The workshop in the market of Germany will take place 17-19 March 2021, in the United Kingdom 22-24 March 2021, in Denmark 29-30 March 2021, in France 13-15 April 2021, and in Sweden, on December 2021.

For the promotion of luxury tourism and Greek agricultural products, our company organizes the Greek Luxury Tourism & Gastronomy Workshops, having selected the following countries: Russia 5-7 May 2021, Dubai, 12-13 May 2021, USA, October 2021, and the Benelux, on November 2021.

It is pointed out that the Greek Alternative & Luxury Tourism Workshops are addressed to Tourism Businesses and Public Bodies that are interested in promoting their services and products around alternative tourism or luxury tourism. On the other hand, the Greek Gastronomy Workshops are of direct interest to export companies that wish to penetrate or strengthen their presence in key markets in Europe.

70-80 local travel agents and tour operators of each market participate in the event for the tourism sector, and for the agricultural sector, 40-50 buyers (importers, wholesalers, supermarket chains, delicatessen, etc.).

For the success of the events, the experienced executives of the organizing company Tourism Media & Events join forces with local PR companies, ensuring the participation of the most important professionals of the local market.

At the beginning of the online events, there will be a webinar for all participants with presentations of destinations and gastronomic products of Greece. The events continue with the holding of pre-arranged meetings over 2-3 days, during which all participants will have the opportunity to present their proposals to travel agents and tour operators, or specialized professionals in imports and agriculture.

Following the successful virtual events for Αlternative Τourism and Gastronomy in the markets of Belgium and Poland, Tourism Media & Events announces the holding of 9 virtual targeted events for 2021.

The events take place under the auspices of the Ministry of Tourism, the Ministry of Rural Development, the Intercultural Group for UNESCO, the local Embassies and Chambers, with the participation of the Hellenic Tourism Organization.

The effects of the ongoing pandemic both in the tourism and gastronomy sector make it necessary to adapt to the new reality and create positive conditions for Greek tourism to flourish the day after the pandemic. Therefore, the events for 2021 will take place online through a leading specially designed digital platform.

After thorough market research, 9 of the most important foreign markets were selected for both Greek tourism and Greek gastronomy.

The inclusion in the program of Luxury Tourism events is a key promising differentiation for 2021.

Tourism Media & Events and its executives, counting years of experience, committed to building mutually beneficial partnerships and hold workshops in countries with tourists of high standards. Luxury Tourism and Gastronomy are strategically combined for breakthrough results in the targeted markets.

It is highlighted that all events are held in parallel with the event for the agri-food sector ensuring the benefits of tourism with gastronomy marriage.

Events to promote alternative tourism in Greece will take place with the markets of Germany 17-19 March 2021, the United Kingdom 22-24 March 2021, Denmark 29-30 March 2021, France 13-15 April 2021, and Sweden December 2021.

For the promotion of luxury tourism, the following counties have been selected: Russia – April 6-8, 2021, the United Arab Emirates (Dubai), May 12-13, 2021, the United States, October 2021, and Luxembourg, November 2021 – have been selected to promote luxury tourism.

The Greek Alternative & Luxury Tourism Workshops are addressed to Tourism Businesses and Public Entities interested in promoting their services and products around alternative tourism and/or luxury tourism.

At the same time, the Greek Gastronomy Workshops are highly suggested to export companies that wish to penetrate or strengthen their presence in key markets in Europe.

For the touristic sector, 70-80 local travel agents and tour operators of the respective markets participate, while for the agricultural one, 40-50 buyers (importers, wholesalers, supermarket chains, delicatessen, etc.).

For the success of the events, the experienced executives of the organizing company Tourism Media & Events joins forces with local PR- Event Planning companies to ensure the participation of the most important professionals of the respective local market.

The online events start with a webinar attended by all participants, during which presentations will be held on destinations and gastronomic products of Greece.

At the same time, a presentation is addressed to invited representatives of distinguished local media from each country, seeking the maximum publicity of the event and the participants.

The event reaches its peak with the holding of business meetings, where all participants will have the opportunity to hold pre-arranged meetings with a professional interest in their activities over the 2-3 days of the event.

In this context, the participants from the tourism sector will present their proposals to travel agents and tour operators, while the participants from the agricultural sector will promote their products and their gastronomic proposals to specialized professionals.

With the holding of 637 business meetings, the Virtual Workshop of Alternative Tourism and Gastronomy in Belgium was completed on November 27, by Tourism Media & Events. The event was about unique B2B meetings, both between Belgian tour operators and travel agents with Greek tourism businesses and destinations, as well as Belgian food importers with Greek food export companies.

The interest for the touristic season of 2021, as illustrated by the participations and appointments, was extremely high. As noted by the Belgian travel agents, Greece – despite the pandemic – remains high in the preferences of their compatriots, emphasizing the successful management of the pandemic by our country. That was indicative of the particularly high attendance in the B2B program compared to other past live events -workshops for Greece and other countries. The interest of dozens of Belgian retailers and importers remains high, as more and more wish to get in touch with Greek companies in the food and beverage industry, which arise as potential ambassadors of Greek tourism via gastronomy.

In particular, on the Belgian part, 79 travel agents, 25 distinguished media and 21 importers of Greek products participated. On the Greek side, 18 tourist destinations and businesses and 22 companies in the food and beverage industry participated.

It is underlined that the main Sponsor of the event was the Hellenic Tourism Organization.

Official airline sponsor is Aegean Airlines, sponsor : “Hellenic Breakfast“,  supporter:  HOTEL BRAIN and Honored Gastronomic Region, the Region of Central Macedonia. Despite the strict cross-border controls and restrictions on the movement of goods and services, currently imposed by the pandemic, Tourism Media & Events, by organizing this event, has made a decisive contribution to upgrading the tourism product and stimulating exports of Greek food and beverages  At the beginning of the event, a webinar was held with presentations of destinations and gastronomic products of Greece, to representatives of distinguished and specialized local media in Belgium so as to ensure the maximum publicity of the event.

The event was honored by the presence of the Ambassador of Greece to Belgium, Mr. Dionysios Kalavrezos, the Minister of Tourism, Mr. Haris Theocharis and the General Secretary of EOT, Mr. Dimitris Fragakis.

Presentations were held by the Director of EOT in Benelux, Ms. Eleni Skarveli, Mr. Sotiris Batos, Deputy Regional Minister of Agriculture of the Region of Central Macedonia, Ms. Linda Bets, Country Sales Manager of Aegean for the United Kingdom, Ireland and Ireland, and Professor Mr. Nikolas Zouros, director of the Museum of Natural History of the Petrified Forest of Lesvos.

The event started on Wednesday 25.11.2020 in the morning and ended on Friday 27.11.2020 with a live raffle draw, where 30 gifts from destinations and businesses were given out to Belgian travel agents, giving them the opportunity to visit Greece and seal their partnerships with the Greek participants.

The Virtual Greek Alternative Tourism & Gastronomy Workshop in Belgium enters its final stage, as B2B meetings have been scheduled for both participating tourism companies and destinations and food export companies, seeking to penetrate or strengthen their presence in the BENELUX market, especially in Belgium.

The interest for Greek tourism is extremely positive for the touristic year of 2020, as illustrated by the participations. So is the interest of dozens of Belgian retailers and importers to get in touch with Greek companies in the food and beverage industry, which arise as potential ambassadors of Greek tourism via gastronomy.

Despite the strict cross-border controls and restrictions on the movement of goods and services, currently imposed by the pandemic, Tourism Media & Events continues to make a decisive contribution to upgrading the tourism product – while stimulating Greek food and beverage exports, by organizing Virtual – following the course of pandemic – B2B meetings.

The event takes place under the auspices of the Ministry of Tourism, the Ministry of Rural Development, the Embassy of Greece in Belgium and the Intercultural Group for UNESCO.

The main Sponsor of the event is the Hellenic Tourism Organization.

The official airline sponsor is Aegean Airlines, sponsor: the “Hellenic Breakfast”, supporter: HOTEL BRAIN and Honored Gastronomic Region: the Region of Central Macedonia.

The strategic cooperation with the advanced platform of digital Exhibitions, LiveOn, via which the event will be realized, ensured by Tourism Media & Events adds on our legacy of successful events in addition to the upgrading of the tourist product -with the parallel stimulation of the Greek food and beverage exports.

More than 590 Business to Business (B2B) meetings between Greek and Belgian  institutions and companies have already been scheduled for the Workshop. On the Belgian market’s part, 78 local travel agents and tour operators in 29 potential buyers of Greek products and 15 distinguished media are to be participating.

The Greek Alternative & Gastronomy Workshops are addressed to tourism companies and destinations, interested in promoting their services and products related to alternative tourism. At the same time, they are directed to export companies wishing to penetrate or strengthen their presence in key markets in Europe.