25-27 November 2020 the “Virtual Greek Alternative Tourism & Gastronomy Workshop in Belgium”

The Virtual Greek Alternative Tourism & Gastronomy Workshop in Belgium enters its final stage, as B2B meetings have been scheduled for both participating tourism companies and destinations and food export companies, seeking to penetrate or strengthen their presence in the BENELUX market, especially in Belgium.

The interest for Greek tourism is extremely positive for the touristic year of 2020, as illustrated by the participations. So is the interest of dozens of Belgian retailers and importers to get in touch with Greek companies in the food and beverage industry, which arise as potential ambassadors of Greek tourism via gastronomy.

Despite the strict cross-border controls and restrictions on the movement of goods and services, currently imposed by the pandemic, Tourism Media & Events continues to make a decisive contribution to upgrading the tourism product – while stimulating Greek food and beverage exports, by organizing Virtual – following the course of pandemic – B2B meetings.

The event takes place under the auspices of the Ministry of Tourism, the Ministry of Rural Development, the Embassy of Greece in Belgium and the Intercultural Group for UNESCO.

The main Sponsor of the event is the Hellenic Tourism Organization.

The official airline sponsor is Aegean Airlines, sponsor: the “Hellenic Breakfast”, supporter: HOTEL BRAIN and Honored Gastronomic Region: the Region of Central Macedonia.

The strategic cooperation with the advanced platform of digital Exhibitions, LiveOn, via which the event will be realized, ensured by Tourism Media & Events adds on our legacy of successful events in addition to the upgrading of the tourist product -with the parallel stimulation of the Greek food and beverage exports.

More than 590 Business to Business (B2B) meetings between Greek and Belgian  institutions and companies have already been scheduled for the Workshop. On the Belgian market’s part, 78 local travel agents and tour operators in 29 potential buyers of Greek products and 15 distinguished media are to be participating.

The Greek Alternative & Gastronomy Workshops are addressed to tourism companies and destinations, interested in promoting their services and products related to alternative tourism. At the same time, they are directed to export companies wishing to penetrate or strengthen their presence in key markets in Europe.

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