The Greek–Hungarian Tourism Workshop, a flagship event promoting Greek tourism in the Hungarian market, was successfully completed last Wednesday. Organized by Tourism Media & Events, the workshop brought together Greek tourism businesses and destinations with Hungary’s leading travel agents at the prestigious 5-star Parisi Udvar Hotel in the heart of Budapest.

Interest in the 2024 tourism season was exceptionally high, with Hungarian agents showing close attention to the participating destinations and hotels — a promising sign for a particularly strong year ahead.

According to data from Hungary’s Central Statistical Office, the number of Hungarian visitors to Greece continues to rise. From 115,000 travelers in 2014, the figure surpassed 369,000 in 2019, reaching similar levels again in 2023.

A total of 39 Hungarian travel agents participated, alongside nine Greek destinations and tourism enterprises. The event was held under the auspices of the Ministry of Tourism and the Ministry of Rural Development and Food.

The honored region for this year was Eastern Macedonia & Thrace, joined by the Regions of Central Greece and Crete, as well as hotel units from across the country.

The workshop was honored by the presence and greeting of Mr. Doukas Marinopoulos, Economic and Commercial Affairs Counsellor of the Embassy of Greece in Hungary, who emphasized the Embassy’s active role in promoting Greek tourism in the Hungarian market.

Following the B2B meetings, the program featured presentations by Ms. Patty Konstantinidou, Member of the Tourism Promotion Team of Eastern Macedonia & Thrace; Ms. Marianna Liaskou, Head of Tourism of the Region of Central Greece; and Dr. Kyriakos Kotsoglou, Deputy Regional Governor of Tourism & e-Governance of the Region of Crete.

After the completion of the B2B sessions, participants of the Greek Tourism & Gastronomy Workshop enjoyed an exquisite wine-tasting experience featuring fine Greek wines from Eastern Macedonia & Thrace.

 

Upcoming events by Tourism Media & Events promoting Greek tourism are scheduled in Nicosia (January 17, 2024), Stockholm (February 6, 2024), Prague (February 8, 2024), Copenhagen (March 21, 2024), Kuwait (April 15, 2024), Cairo (April 23, 2024), New York (May 14, 2024), Tokyo (May 28, 2024), Utrecht (October 24, 2024), Chicago, USA (November 20–21, 2024), and Poland (December 9–10, 2024).