The Greek Luxury Tourism & Gastronomy Workshop, organized by Tourism Media & Events in New York City on November 15, 2022, recorded strong optimism and high expectations for Greek tourism from the U.S. market in 2023.

The event was held with the primary goal of attracting high-income travelers to Greece while also promoting Greek exports within the American market.

It is widely recognized that the U.S. tourism market is one of the most dynamic for both luxury inbound travel and Greece’s high-value agri-food exports.

With a focus on the American market, the event represented another important step for Tourism Media & Events in strengthening Greece’s luxury tourism offering and showcasing its premium products, as part of the broader series of Greek Luxury Tourism & Gastronomy Workshops planned throughout 2023.

Held in the heart of Manhattan, the workshop took place under the auspices of the Ministry of Tourism, the Embassy of Greece in Washington, D.C., and the Central Union of Chambers of Greece. The honored region was Central Macedonia, while the honored Gastronomy Region was Western Macedonia.

Event sponsors included Enterprise Greece S.A., Athens International Airport “Eleftherios Venizelos,” and the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels.

Presentations were delivered by Mr. Marinos Giannopoulos, CEO of Enterprise Greece; Mr. Giorgos Kasapidis, Regional Governor of Western Macedonia and President of the Region’s Agri-Food Partnership; Mr. Spyros Kellidis, Economist (M.A.) at ANKO Western Macedonia S.A. – Regional Development Agency; Mr. Miltiadis Nikolaou, Head of the Tourism Department of the Region of Central Macedonia; Ms. Maripola Kotsi, Marketing Executive at Athens International Airport “Eleftherios Venizelos”; and Ms. Pepi Birliraki, Deputy Mayor of Tourism for the Municipality of Rethymno.

From the U.S. market, 65 travel agents, 21 buyers of Greek products, and 14 prominent media outlets participated. In this context, hundreds of Business-to-Business (B2B) meetings were held between representatives of Greek destinations and tourism businesses and U.S. companies active in the travel and hospitality industry.