With the participation of Egypt’s leading travel agents and tour operators specializing in luxury travel, the Greek Luxury Tourism Workshop organized by Tourism Media & Events concluded successfully on Tuesday, April 23, in Cairo.

The strong attendance of Egyptian professionals clearly demonstrated the heightened interest in the 2024 travel season and confirmed the promising prospects of the Egyptian market for high-income tourism to Greece.

The event took place at the InterContinental Cairo Semiramis Hotel and was held under the auspices of the Hellenic Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Cairo.

The Greek National Tourism Organization (GNTO) served as the main sponsor of the Greek Luxury Tourism Workshop.

The honored Region was Central Macedonia, while EGYPTAIR was the official airline sponsor.

Additional sponsors included the Region of Crete, the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels, the Heraklion Chamber of Commerce, Aegean Airlines, and Mideast Travel Worldwide.

The event was honored by the presence of the Ambassador of Greece to Egypt, Mr. Nikolaos Papageorgiou, who delivered a welcome address, emphasizing the dynamic relationship between the two countries in the luxury tourism sector.

Following the conclusion of the B2B meetings, presentations were delivered by Mr. Leonidas Tsiantis, Head of Planning and Coordination of the Directorate of Tourism of the Region of Central Macedonia; Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism and E-Governance of the Region of Crete; Dr. Andreas Skouloudis, Deputy Mayor of Ierapetra; Ms. Katerina Mousmpe of Mideast Travel Worldwide; and Ms. Lena Stefanoudaki, Business Development Officer of the Heraklion Chamber of Commerce.

The event was also featured on Nile News, Egypt’s prominent news television network.

Focused on Cairo’s luxury travel market, the Greek Luxury Tourism Workshop represented another strategic step by Tourism Media & Events in enhancing Greece’s positioning as a premier destination for high-end tourism.

All Greek tourism professionals who traveled to Cairo expressed their enthusiasm, having completed a large number of appointments. Hundreds of targeted B2B meetings were held, allowing participants to strengthen their networks and build new partnerships with representatives of Egyptian companies active in the luxury travel segment.