Americans show strong confidence in Greek luxury tourism
Greece is setting course for increased sales in the luxury tourism sector. This was the key takeaway from the Greek Luxury Tourism & Gastronomy Workshop, the country’s premier promotional event for luxury tourism in the United States, organized by Tourism Media & Events in New York City on Thursday, November 16, in Manhattan.
The event brought together 14 Greek companies, regions, municipalities, hotels, and tourism enterprises, who met with 63 travel agents and 6 distinguished journalists from across the United States.
Held in the heart of Manhattan, the workshop took place under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Washington, D.C. The Region of Attica was honored as the featured region, while Aegean Airlines served as the official airline sponsor.
The event’s sponsors included Athens International Airport “Eleftherios Venizelos,” Fraport Greece, Thessaloniki Port Authority, the Municipality of Rethymno, and the Hellenic Chamber of Hotels.
Presentations were given by the Region of Attica with Ms. Athina Kolyva, Head of the Tourism Directorate of the Region of Attica; the Region of Crete with Dr. Kyriakos G. Kotsoglou, Deputy Regional Governor of Tourism & E-Governance and member of the Regional Economic Committee of Crete; and the Region of Central Macedonia with Mr. Miltiadis Nikolaou, Head of the Tourism Department of the Region of Central Macedonia.
With a strong focus on the U.S. luxury tourism market, the event marked another important step by Tourism Media & Events in strengthening Greece’s presence in this high-end segment.
All participating Greek tourism professionals expressed enthusiasm, having each secured more than 20 appointments. As noted, hundreds of fruitful meetings and significant B2B sessions took place, offering participants expanded networking opportunities with representatives of U.S.-based luxury travel companies.
The event also allowed American tourism professionals to discover new destinations and products from the Greek luxury tourism market.
