The Greek Tourism Workshop, the premier promotional event for Greek tourism in the Swedish market, organized by Tourism Media & Events, was successfully completed on Tuesday, February 6th. The event brought together Greek tourism businesses and destinations with leading Swedish travel agents and industry professionals. It took place at KASTRO restaurant, in the heart of Solna, Stockholm’s fastest-growing business district.
Interest in the 2024 tourist season was exceptionally high, with Swedish participants—tour operators and media representatives—showing particular attention to the destinations and hotels that took part in the event. This enthusiasm lays the foundation for a highly positive outlook for the year ahead.
The event was held under the auspices of the Ministry of Tourism and the Ministry of Rural Development and Food.
The Region of Eastern Macedonia and Thrace was the Honored Region, while the Region of Central Macedonia, the Region of Crete, and hotel units from all over Greece also participated.
The workshop was honored by the presence of Mr. Pavlos Olziersky, Economic and Commercial Affairs Counselor of the Embassy of Greece in Sweden, who delivered a welcome address, praising the initiative and highlighting its potential in promoting Greek tourism in the Swedish market. Also attending was Ms. Vasiliki Tsiouplaki, Member of the Swedish Parliament.
Following the B2B meetings, the event included presentations by Ms. Patty Konstantinidou, member of the Tourism Promotion Team of the Region of Eastern Macedonia and Thrace, Ms. Marianna Skoularika from the Tourism Office of the Regional Unit of Kilkis (Region of Central Macedonia), and Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism & Digital Governance of the Region of Crete.
At the conclusion of the B2B sessions, participants of the Greek Tourism Workshop had the opportunity to enjoy an exceptional wine tasting experience featuring selected Greek wines from the Region of Eastern Macedonia and Thrace.
It is worth noting that the upcoming events by Tourism Media & Events, aimed at promoting Greek tourism, will take place in Copenhagen on March 21, 2024, in Kuwait on April 16, 2024, in Cairo on April 23, 2024, in Tokyo on May 28, 2024, in Utrecht on October 24, 2024, in Chicago (USA) on November 20–21, 2024, and in Poland on December 9–10, 2024.
