Greek Tourism Makes Inroads into India

With a strong footprint in the Indian tourism market, the “Greek Luxury Tourism Workshop” concluded in Mumbai on Wednesday, February 4, bringing together 117 leading Indian travel agents and tour operators and further confirming the strong interest in Greece as a destination for luxury and authentic experiences.

It is noted that the event, organized by Tourism Media & Events, was held with the support of the Greek Ministry of Tourism, highlighting the strengthening of Greece’s presence in the rapidly growing Indian market.

At the heart of the event was the enhancement of tourism ties between Greece and India, with the workshop acting as a bridge for professional networking between leading Greek tourism companies and destinations and Indian travel agents and tour operators, boosting prospects for new collaborations and further attracting visitors to our country.

During the discussions, the issue of the visa issuance process was also highlighted, as it continues to raise questions among Indian professionals. It was emphasized that the simplification and acceleration of the relevant procedures could be a decisive factor in increasing travel flows to Greece.

Following the completion of the B2B meetings, presentations were delivered by the Region of Crete by the Head of the Tourism Directorate, Mr. Nikolaos Alexakis, the Region of Peloponnese by its representative, Ms. Paraskevi Gialou, and the Heraklion Chamber of Commerce by the Head of the Business Support Office, Ms. Lena Stefanoudaki.

Region of Crete and Region of Peloponnese participated in the event, while its implementation was supported by sponsors Enterprise Greece, AEGEAN Airlines, Fraport Greece, the Heraklion Chamber of Commerce, the Chania Chamber of Commerce, and Athens International Airport “Eleftherios Venizelos”. The communication sponsor was Tourismtoday.gr.

It is noted that the “Greek Luxury Tourism Workshop” in Mumbai marked the start of Tourism Media & Events’ international event program for 2026, with the next “Greek Tourism Workshop” scheduled to take place in Ghent, a market of strategic importance for Greek tourism, on March 24.

The following events will take place later in the year:

  • “Greek Luxury Tourism Workshop”, Jeddah, Saudi Arabia – April 6, 2026
  • “Greek Tourism Workshop”, Rotterdam, Netherlands – October 29, 2026
  • “Greek Luxury Tourism & Gastronomy Roadshow”, New York, USA –
    Manhattan: November 10, 2026, Long Island: November 11, 2026
  • “Greek Tourism Workshop”, Zurich, Switzerland – November 26, 2026

Showcasing Greek Tourism Internationally at the Greek Tourism Workshop in Vienna

Greece’s strong momentum in the Austrian market was confirmed by the Greek Tourism Workshop held at a hotel in the heart of Vienna on Monday, December 15, bringing together 51 leading Austrian travel agents and tour operators, as well as four media outlets.

The event, organized by Tourism Media & Events, aimed primarily at further strengthening the international outreach of Greek tourism and at creating meaningful partnerships with one of the most stable and high-performing markets for Greece.

The event was held under the auspices of the Greek Ministry of Tourism, the Greek Ministry of Rural Development and Food, and the Embassy of Greece in Vienna.

The core focus of the Greek Tourism Workshop was the one-to-one business (B2B) meetings, during which Greek destinations and tourism enterprises had the opportunity to present targeted proposals to Austrian travel agents and tour operators.

Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna
Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office

 

The event was honored by the presence and welcoming addresses of Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna, and Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office, highlighting the steadily increasing demand for Greece in the Austrian market.

Following the completion of the professional meetings, presentations were delivered by the Region of Eastern Macedonia and Thrace, represented by the Deputy Regional Governor for Tourism Mr. Panagiotis Archontis; the Region of Central Macedonia, represented by the Head of the Department of Tourism Planning and Coordination Mr. Leonidas Tsiantis; the Heraklion Chamber of Commerce, represented by the Head of the Business Support Office Ms. Lena Stefanoudaki; SKY express, represented by its Aviation Sales Director Mr. Thomas Lachner; and the Region of Crete, represented by the Deputy Regional Governor for Tourism Dr. Kyriakos G. Kotsoglou.

Participants in the event included the Honored Region of Eastern Macedonia and Thrace, Region of Central Macedonia, Region of Crete, Municipality of Kalymnos, Municipality of Rethymno, and Municipality of Chios, while the Heraklion Chamber of Commerce, SKY express, and Athens International Airport “Eleftherios Venizelos” served as sponsors.

It is emphasized that the Greek Tourism Workshop in Vienna marked the completion of the 2025 cycle of international events organized by Tourism Media & Events, that took place across Europe, Canada, and the Middle East.

These events strengthened Greece’s dynamic presence in key markets, promoting, among other things, high-quality and alternative Greek tourism, luxury tourism, as well as Greek gastronomy in leading international markets.

image08207
image08199
image08210
image04457
image06471
image05405
image04466
image04465
image09598
image09597
image09594
image09589
image09585
image09601

Dynamic presence of Greece in Saudi Arabia.

With the participation of 56 travel agents and tour operators from Saudi Arabia, the “Greek Luxury Tourism & Gastronomy Workshop” by Tourism Media & Events was held at the Marriott Hotel in Riyadh on Wednesday, November 26, 2025. The aim of the event was to strengthen bilateral tourism relations between the two countries, as well as to facilitate the conclusion of agreements ahead of 2026.

It is noted that the event was organized under the auspices of the Greek Ministry of Tourism and the Greek Ministry of Rural Development and Food, with the Greek National Tourism Organization (GNTO) as the main sponsor, while the Region of Crete and the Development Agency of the City of Athens, This is Athens, also participated.

Ambassador of Greece in Riyadh, Ms. Aikaterini Varvarigou

 

The newly appointed Ambassador of Greece to Riyadh, Ms. Aikaterini Varvarigou, honored the participants with her presence and addressed the audience with a welcome speech.

It is widely recognized that Greece is increasingly being promoted internationally as a destination that combines luxury and authenticity. New investments in high-end hotel infrastructure, the promotion of Greek gastronomy through local products, modern wellness services, and personalized hospitality experiences place the country among the top choices for discerning travelers — including those from the Middle East. At the same time, the growing interest of the Saudi market in Greece is confirmed by the strengthening of direct air connections and the increase in available capacity at Greek airports.

 

 

In the context of the event, targeted B2B meetings were held between leading Greek tourism enterprises and destinations, on the one hand, and Saudi travel agents and tour operators, on the other, strengthening the prospects for new partnerships and further growth of travel flows to Greece.

Following the completion of the professional meetings, presentations were delivered by the Region of Crete, presented by Dr. Kyriakos Kotsoglou, Deputy Governor for Tourism; by the Heraklion Chamber of Commerce, represented by Ms. Lena Stefanoudaki, Head of the Business Support Office; and by Mideast Travel Worldwide, presented by Ms. Katerina Mousbeh, General Manager.

 

 

Sponsors of the event included the Chania Chamber of Commerce, the Heraklion Chamber of Commerce and Industry, and Athens International Airport “Eleftherios Venizelos”. AEGEAN Airlines was the official airline sponsor, while Tourismtoday.gr served as the communication sponsor.

It should be noted that the international events program of Tourism Media & Events for 2025 concludes with the Greek Tourism Workshop in Vienna, Austria — a market of special importance for Greek tourism — on December 15, 2025.

Canada embraces Greek tourism

With the participation of leading travel agents and tour operators from the Ontario and Quebec markets, the two-day event  “Connecting Greece & Canada, Tourism Roadshow” concluded successfully in Toronto, on 10 November, and in Montreal, on 12 November 2025.

This flagship Tourism Media & Events initiative, focused on luxury tourism, was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Ottawa, and was organized with the support of the Greek National Tourism Organization (GNTO).

Canada is gaining increasing importance for the Greek tourism market, as it constitutes a strategic point of contact for promoting Greek luxury tourism and attracting high-income travellers.

During the two events, targeted B2B meetings were held with Canadian travel agents and tour operators specializing in luxury tourism, as well as Canadian media representatives, with the aim of showcasing the Greek tourism product and fostering new commercial partnerships.

The events were officially welcomed by the Consul General of Greece in Toronto, Mr. Ioannis Hatzantoniakis, and the Consul General of Greece in Montreal, Mr. Nikolaos Karalekas. The “Connecting Greece & Canada, Tourism Roadshow” was also honored by the presence of Member of Parliament and Parliamentary Secretary to the Canadian Minister of Labour and Seniors, Ms. Annie Koutrakis, Economic and Commercial Counsellor Mr. Emmanouil Markianos, and Cultural Counsellor of the Consulate in Toronto, Dr. Marilena Griva.

Representing the Greek National Tourism Organization, Mr. Konstantinos Charokopos, Head of the GNTO Office for North America, attended the Roadshow.

At both events, following the professional meetings, presentations were delivered by Ms. Paraskevi Gialou on behalf of the Region of Peloponnese; by Ms. Argyro Papaioannou, executive of the Tourism Directorate – Tourism Promotion Department, on behalf of the Region of Central Macedonia; and by Ms. Eleni Vougioukalaki, Head of the Tourism Department of the Heraklion Regional Unit, on behalf of the Region of Crete.


Greece at the Forefront of the Dutch Tourism Market

The strong interest of the Dutch tourism market in Greece as a destination of experiences, culture, and authenticity was confirmed during the Greek Tourism Workshop, held at the Van der Valk Den Haag – Nootdorp Hotel in The Hague on Thursday, October 30.

The event was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in The Hague. It was another initiative by Tourism Media & Events aimed at enhancing Greek tourism’s external engagement and developing strategic partnerships with leading representatives of the Dutch tourism sector.

The first part of the event included private B2B meetings between Greek destinations and tourism enterprises and 47 top Dutch travel agents and tour operators, as well as 6 Dutch media representatives. The meetings focused on creating new collaborations, broadening the tourism product, and strengthening the seasonal dispersion of arrivals to Greece.

Following the business meetings, presentations by Greek regions and bodies emphasized the uniqueness and differentiation of Greek destinations. Opening remarks were made by Mr. Apostolos Michalopoulos, Head of the Economic & Commercial Affairs Office at the Greek Embassy in The Hague, who highlighted the strong bilateral relations between Greece and the Netherlands and pointed to emerging opportunities for further enhancing cooperation between the two countries in tourism.

Presentations were made by the honored Region of Eastern Macedonia & Thrace with Deputy Regional Governor Mr. Panagiotis Archontis; the Region of Western Greece by Dr. Lavrentios Vassiliadis, Head of Education, Culture, Sports, Tourism, and Employment; the Region of Peloponnese by Ms. Paraskevi Gialou; the Region of Crete by Tourism Deputy Regional Governor Dr. Kyriakos Kotsoglou; SKY express by Mr. Joris Cruysberghs; the Heraklion Chamber of Commerce by Ms. Lena Stefanoudaki, Head of Business Support; and the Region of Central Macedonia by Ms. Aikaterini Kolia, Head of Tourism Promotion.

The event concluded in a very positive atmosphere, with Dutch professionals expressing enthusiasm for the breadth and quality of Greek proposals, confirming Greece’s steady rise as a top destination in Northern Europe.

Sponsors of the event were the Regions of Eastern Macedonia & Thrace, Central Macedonia, Crete, Peloponnese, and Western Greece; the Municipalities of Kalymnos, Rethymno, and Chios; the Heraklion Chamber of Commerce the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels and SKY express.

Aegean Airlines was the official airline sponsor, and Tourismtoday.gr served as communications sponsor.

Strong Greek footprint in Denmark’s tourism market

Greece’s dynamic presence in the Danish tourism market was highlighted at the “Greek Tourism Workshop” held on Thursday in Copenhagen, with the participation of 46 Danish travel agents and tour operators, as well as select media representatives, confirming their growing interest in Greece.

This is one of the flagship events of Tourism Media & Events, which provided networking and promotional opportunities for Greek tourism businesses and destinations, helping strategically strengthen Greece’s position in the markets of Denmark and southern Sweden.

The event, hosted at the Scandic Spectrum hotel, was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Copenhagen.

The first part of the “Greek Tourism Workshop” included exclusive B2B meetings between Greek destinations, tourism enterprises, and Danish tourism professionals.

Following the business meetings, presentations were delivered by the honored Region of Eastern Macedonia & Thrace by Ms. Patty Konstantinidou, member of the Tourism Promotion Team; the Development Agency of the Region of Attica – Nea Metropolitan Attiki S.A., by Mr. Eudokimos Fregoglou, Project Coordinator, and Ms. Ioanna Georgopoulou, Publicity Manager; the Region of Crete by Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism; the Heraklion Chamber of Commerce by Ms. Lena Stefanoudaki, Head of Business Support; and the Region of Central Macedonia by Ms. Argyro Papaioannou, executive of the Tourism Promotion Department.

Sponsors of the event were the Region of Eastern Macedonia & Thrace, the Region of Central Macedonia, the Region of Crete, the Development Agency of Attica – Nea Metropolitan Attiki S.A., the Municipality of Chios, and the Heraklion Chamber of Commerce.
Aegean Airlines was the official airline sponsor, and Tourismtoday.gr was the communication sponsor.

It is noted that the next “Greek Tourism Workshop” by Tourism Media & Events will be held in The Hague on Thursday, October 30.

Corinthia: A Mosaic of Nature, History, and Taste

Corinthia: An enticing destination with a unique history for quality holidays

Aiming to enhance outward-looking promotion and showcase Corinthia as a multifaceted tourism destination, the Municipality of Corinth organized a three-day press familiarization trip during the “Sea Days 2025” festivities, hosting representatives of major media outlets from August 30th to September 1st.

An initiative coordinated by the Municipality’s Deputy Mayor for Tourism highlighted the region’s many dimensions through a multi-layered itinerary, blending Corinthia’s rich cultural and gastronomic heritage with unique maritime experiences.

Beginning in Almyri, with accommodation at the luxurious Nereides Luxury Villas, the group embarked on an immersive journey.

Nereides Luxury Villas

 

Seaside Settlement of Korfos

At the southeastern edge of the prefecture lies Korfos beach, which was transformed into a festive scene thanks to the participation of local dance and cultural groups, celebrating the vitality of the area’s traditions during a memorable evening.

On the same beach, the “Ostrako” restaurant invites guests to savor fresh seafood with views over the Argosaronic Gulf.

The second day’s program included visits to the villages of Sofiko and Angelokastro.

  • Korfos

The Café of the Solygeia Women’s Association “Lela Iatridi”

Since 2020, the Solygeia Women’s Association “Lela Iatridi”—named in honor of the wife of legendary submarine “Papanikolis” commander Miltiadis Iatridis, a native of Sofiko—has served as a vital pillar of the local community, highlighting the woman’s role in both the social and cultural life of the area.

One of the association’s key projects is the preservation and documentation of old artefacts linked to Sofiko’s folk heritage. The collection and safeguarding of these items are intrinsically connected to the region’s cultural events, offering invaluable material that brings local history and tradition to life.

The Wild West in Sofiko, Corinthia

Nestled amidst Sofiko’s verdant valley, “The Ranch” provides a unique experience of action, recreation, and learning. Established in 2001, it operates as a children’s summer camp (ages 6–16) and year-round as a theme park, inviting visitors of all ages to discover the world of nature, play, and creativity. Wooden cabins, sports facilities, and thematic events harmoniously blend with the natural landscape, while the specialized staff ensures safety and care in every activity.

Tour and Lunch in Angelokastro, Corinthia

In southeastern Corinthia, perched at an altitude of 800 meters on the southern slope of Mount Politis or Poulageza, lies the village of Angelokastro. The Byzantine castle to the west, rich in centuries of history, bears memories from both Byzantine and post-Byzantine times—its architecture a testament to the era’s strategic and defensive advances. Visitors are invited to stroll along its ramparts, explore its grounds, and discover archaeological finds that illuminate local life and culture.

In the tranquil village of Angelokastro, the traditional tavern “O Patikas” offers an authentic taste of Greek cuisine in a warm and welcoming setting.

The day concluded at Sofiko Theatre, with a concert as part of the “Sea Days 2025” festival.

The third day focused on the Municipality’s agricultural, culinary, and natural identity.

Where Tradition Meets Taste

The “Markellos” olive mill in Galataki, Corinthia, is a landmark for the production of high-quality olive oil, blending time-honored tradition with modern techniques. Visitors can witness firsthand the entire production process—from the olive harvest to bottling—learning the secrets of exceptional extra virgin olive oil. This family-run mill emphasizes quality, authenticity, and sustainability, incorporating environmentally friendly practices. At the same time, it offers visitors unique tasting experiences and the chance to explore the area’s culinary tradition through its local products.

Seaside Oases of Corinthia

Fragolimano and Ammoni, two of Corinthia’s most picturesque seaside spots, combine crystal-clear waters, lush scenery, and a tranquil atmosphere. Fragolimano beach, perfect for swimming, water sports, and relaxation, balances natural beauty with open spaces for families and visitors of all ages. Ammoni is known for its peaceful beach and the region’s traditional fishing culture.

Fragolimano

 

At Fragolimano, the seafront tavern “To Liotrivi tou Pappou” serves fresh fish and a variety of other dishes in a welcoming setting.

Biodiversity Paradise at the Heart of Corinthia

The Kokkosi wetland is a remarkable natural refuge, home to rich biodiversity and significant ecological value. Kokkosi, connected with the Almyri sea and generated from the brackish waters flowing from the nearby hill, provides a habitat for diverse birds, aquatic species, and plants—offering unique opportunities for observation and environmental education. Well-maintained paths let visitors discover the wetland’s ecological workings and participate in environmental protection actions.

The journey concluded with events staged by local cultural associations on Almyri’s beach and Mediterranean cuisine at “Kokos” Restobar.

The Mayor of Corinth, Mr. Nikos Stavrelis, commented on the initiative:

“Solygeia and Saronikos represent two municipal units of exceptional beauty, where sea meets mountain creating scenery that captivates every visitor. As the Municipality of Corinth, we place special emphasis on developing tourism in these two areas, highlighting their unique advantages and investing in infrastructure projects that will drive their sustainable progress. Especially significant is the fact that two of our beaches have been awarded the ‘Blue Flag’—at Almyri and at Korfos—confirming the quality and cleanliness of our waters. This summer, tourism increased throughout the municipality, especially along the coastal strip of Solygeia and Saronikos, confirming that visitors recognize the unique value of our region. Our goal is to consistently continue interventions that upgrade infrastructure, promote outreach, and offer residents and visitors an experience worthy of the natural beauty we possess.

Nafpaktia: Reintroducing itself to the modern traveler

Nafpaktia: Reintroducing itself to the modern traveler

As part of a targeted initiative to highlight and enhance the region’s tourism profile, the Municipality of Nafpaktia, in collaboration with the Ephorate of Antiquities of Aetolia-Acarnania and Lefkada, organized a three-day press familiarization trip from June 27th to 29th. This event took place under the auspices of the official launch of the new tourism campaign, titled “Whatever You’re Looking For Awaits You #here.”

Against the backdrop of Nafpaktia’s unique cultural and natural landscape, representatives from leading media outlets experienced firsthand the region’s limitless possibilities, through a series of authentic experiences interweaving history, culture, nature, and distinctive local gastronomy.

Presentation of the New Tourism Campaign

The familiarization trip began with the official presentation of the Municipality’s new tourism campaign, co-produced with the Ephorate of Antiquities of Aetolia-Acarnania and Lefkada. The event took place in a setting of great symbolic significance—framed by the historic city walls and the tranquil Corinthian Gulf—at the iconic Venetian Port, and was attended by local officials, campaign contributors, and a large audience.

On Psani Beach, the seaside restaurant “Byzantino” serves exquisite Mediterranean cuisine, perfectly complemented by a unique seaside view.

Discovering Nafpaktos

The second day was dedicated to exploring the town of Nafpaktos and its wider area, with a guided tour led by Ms. Aphrodite Tiligada, a representative of the Ephorate of Antiquities of Aetolia-Acarnania and Lefkada.

Noteworthy landmarks include the Venetian Port—a living monument to the town’s history—the recently restored walls of the port’s breakwaters, the historic lighthouse, and the Fethiye Mosque, built by Bayezid II in 1499 on the eastern breakwater and now serving as an exhibition space. Of particular note is the latest solo exhibition by artist Sofia Sidiropoulou, titled “Transmutation,” which is hosted at the Fethiye Mosque from June 1st to July 15th.

Dominating the western breakwater stands the statue of Giorgos Anemogiannis, the legendary fire ship captain who perished heroically in the Greek War of Independence during an attempt to liberate Nafpaktos. Nearby, at the Miguel de Cervantes Cultural Park, the statue of world-renowned Spanish author and warrior Miguel de Cervantes Saavedra stands as a perpetual reminder of the historic Battle of Lepanto (1571), which took place at the western entrance to the Corinthian Gulf and shaped the course of European history.

The imposing Castle of Nafpaktos—one of Greece’s best-preserved castles—offers panoramic views over the Corinthian Gulf and narrates the site’s rich history. Equally remarkable is the Byzantine Museum of Aetolia-Acarnania, housed within the castle walls and shedding light on the region’s Byzantine and post-Byzantine heritage.

Next to the castle’s ancient walls, the experienced Lepanto Archery team introduces visitors to the art of archery, offering a unique experience that connects with both historical tradition and sport.

A short boat ride from Nafpaktos harbor lies the enchanting islet of Trizonia—the only inhabited island in the Corinthian Gulf. Amid a landscape of stunning beauty, the traditional seafood taverna “OSTRIA” offers fresh fish and seafood with views across the sapphire waters.

In the district of Lygia, also known as Niokastro, just 3.5 kilometers from Nafpaktos, the taverna “I Parea” (Bebis) serves up unique rural Greek flavors—including spit-roasted lamb, kokoretsi, kontosouvli, and a variety of grilled meats—each lovingly prepared by the owner Dimitris Dimitropoulos, affectionately known as “Bebis.”

Paths of Culture and Nature

The final day began with a guided tour by Ms. Efi Saranti, Head of the Ephorate of Antiquities of Aetolia-Acarnania and Lefkada, of the impressive Ancient Theatre of Makynia—one of the area’s most significant ancient monuments, revealing the region’s continuous cultural narrative from antiquity to the present. The ruins of ancient Makynia lie at “Paliokastro” in the Municipality of Antirrio, in a strategic location that afforded control over both land and sea. The ancient theatre, situated southeast of the acropolis and excavated since 1988, is believed to have originally served as a bouleuterion (council chamber).

Just outside Nafpaktos, at Aidoni Gavrolimnis on an expanse of 100 acres, Mr. Aristotelis Zelios has established the “Zelios Gi” Botanical Garden—a haven dedicated to environmental education, biodiversity, and the rich flora of Nafpaktia. This green oasis offers a sanctuary of tranquility and learning, featuring 3,500 aromatic, medicinal, and culinary herbs, including both common and rare Greek species, as well as a selection of vegetables. Each plant is accompanied by its own story, giving the garden a distinctly educational character. Additionally, hands-on workshops in pottery and the casting of aluminum objects by skilled artisans reveal the secrets of these crafts.

In the seaside village of Kryoneri, east of Nafpaktos, the “Captain del mare” fish taverna is an ideal destination for those in search of genuine gastronomic pleasures right beside the waves, with a view to the imposing Varasova rock.

The final stop: “Kasteli of Roumeli”. The Castle of Antirrio stands at the southernmost tip of Aetolia-Acarnania, beneath the modern Rio–Antirrio Bridge and beside the harbor where ferries once connected the Peloponnese to Western Greece.

Ancient Port of Lechaion
Ancient Port of Lechaion
Thermal Springs of Oraia Eleni
Kalamia Beach
“Pietris” Bakery

Arcadian Riviera: At the forefront of quality tourism

Arcadian Riviera: At the Forefront of Quality Tourism

Fam Trip: An Initiative by the Arcadia Chamber that Brings Eastern Arcadia into Focus

Aiming to further strengthen Arcadia’s tourism identity and showcase it as a multifaceted destination of high added value, the Arcadia Chamber of Commerce, in collaboration with the Municipalities of North and South Kynouria and the Union of Eastern Arcadia Accommodation, organized a press familiarization trip to the stunning beaches and rich hinterland of the “Arcadian Riviera” from June 20th to 22nd.

Throughout the fam press trip, media representatives were introduced to activities that highlight the authenticity, abundant natural wealth, and cultural heritage of Arcadia, while offering an immersive experience of its tourism product. The Chamber’s initiative was designed to fully promote the region’s unique coastal front and highlight the alternative and thematic forms of tourism steadily developing here, making Arcadia an attractive year-round destination.

Discovering North Kynouria – Friday, June 20

The journey began with a meeting between journalists, the Arcadia Chamber, the Municipality of North Kynouria, and the Union of Eastern Arcadia Accommodation, focused on the region’s tourism development strategies. The President of the Arcadia Chamber, Mr. Yiannis Troupis, opened the conversation, welcoming participants and emphasizing the importance of collaboration with both municipalities for sustainable tourism promotion. He also underscored the need to boost the local economy through tourism and entrepreneurship.

Next, the Mayor of North Kynouria, Mr. Giorgos Kampylis, presented the area as a multifaceted tourism destination, stressing the value of a combined approach that includes religious, sports, and nature tourism for establishing year-round appeal.

The Deputy Regional Governor of Arcadia, Mr. Kostas Mandronis, highlighted the Region’s support for North and South Kynouria, the need to extend the tourist season, promote the Peloponnese’s brand name with targeted marketing actions, and safeguard the Tsakonian cultural heritage.

Mr. Ioannis Sambrakos, President of the Tourism Section of the Chamber, spoke about the unique beauty and tourism profile of Kynouria, pointing out the importance of family tourism and the appeal to younger foreign visitors. Ms. Vivian Manolesou, President of the Union of Eastern Arcadia Accommodation, introduced the Chamber’s “This is Arcadia” initiative, which promotes the region through modern means and an emphasis on local identity, presenting Arcadia as a destination that harmoniously blends mountain and sea.

Rounding out the discussion, Mr. Kostas Beldeskos (Business Registry and Consulting) and Mr. Panagiotis Mantas (General Secretary of the Chamber) referenced the area’s potential to become an international tourism destination if its natural and cultural riches are properly leveraged. Finally, Deputy Mayor for Primary Sector, Entrepreneurship, European Programs and Tourism, Mr. Panagiotis Kampourolias, focused on the uniqueness of the landscape and heritage, emphasizing targeted efforts that offer visitors complete tourism experiences—especially culinary ones.

A pleasant surprise was the presence of Deputy Minister of Education and Sports and Arcadia MP, Mr. Kostas Vlasis, who met and spoke with the journalists. Mr. Vlasis congratulated the Chamber for its initiative, highlighting the importance of such actions for boosting local tourism.

Guided Tour of Moustos Lagoon—one of the most important wetland ecosystems in the Peloponnese

Staff from the Southern Peloponnese Protected Areas Management Unit (Organization for Natural Environment and Climate Change, OFYPEKA) led the media representatives through the Absolute Nature Protection Area of the wetland, explaining the importance of biodiversity conservation and protecting the waterfowl that live there. Using observation equipment (binoculars, telescopes) and educational displays, participants enjoyed a hands-on experience closely attuned to nature.

Seaside Tour Along South Kynouria – Saturday, June 21

 

The second day focused on the beauties of South Kynouria.

The morning began with a boat trip via Rent All Mania, departing from Tyros and heading south to the port of Plaka Leonidiou. Along the way, stops at picturesque beaches in coastal villages like Lygérias and Sambatiki allowed participants to swim in crystal-clear waters and soak in nature’s splendor.

Discovering South Kynouria

In the afternoon, a press conference was held at the “Fabrica” Cultural Center, aiming to promote and develop South Kynouria as a tourism destination. The Chamber President, Mr. Yiannis Troupis, underscored the significance of cooperation with the Municipality to bolster the area, referencing its unparalleled natural beauty and cultural wealth.

Mayor of South Kynouria, Mr. Manolis Dolianitis, after congratulating the Chamber for the initiative, emphasized the importance of preserving the Tsakonian language—a true “treasure” for the region. He also discussed climbing tourism, which has placed South Kynouria on the global map, and highlighted municipal investments in infrastructure and cultural activities so the area can become a popular destination not only in summer but year-round.

Mr. Ioannis Sambrakos, President of the Chamber’s Tourism Section, called the region “the Tuscany of Arcadia” and invited journalists to explore Leonidio and its surrounding areas. Mr. Anestis Vasileiadis, President of the South Kynouria Hoteliers and Owners’ Union, noted the increased demand for this summer season, especially with the upcoming Melitzazz Festival, which expects to draw crowds.

 

Deputy Mayor for Tourism and Outreach, Ms. Simona Tsouka, presented the Melitzazz Cultural Festival (July 3–6, 2025), this year honoring the traditional Tsakonian dress. The event features a variety of cultural activities, music, gastronomy, local architecture, and historical monuments.

Writer and educator Ms. Eleni Manou concluded the presentations by discussing the culinary tradition of Tsakonia, especially the renowned Tsakonian eggplant. She noted that culinary tourism is a strategic priority for the area, offering a key competitive advantage.

Wellness Against the Endless Blue—Sunday, June 22

On Portes Beach in North Kynouria, participants enjoyed a rejuvenating experience through two unique wellness activities. The morning began with refreshing kayak excursions on crystal-clear waters, followed by a session of beach yoga accompanied by the sound of waves and sea breeze. Both activities were offered by Hellenic Outdoor Wellness.

Fishing Trip Information Session by Fishing Trips

 

At the harbor of Paralio Astros, Mr. Giorgos Lourdis of Fishing Trips hosted a session on fishing tourism. Various topics were discussed, including developing fishing tourism in Greece, promoting Arcadia and the Peloponnese as international fishing destinations, and an innovative project featuring the world’s first accessible fishing boat for people with disabilities.

Participants were accommodated by the Union of Eastern Arcadia Accommodation at local properties, including Enalion Hotel, Violeta Studios, and Castle View Studios, enjoying the area’s genuine hospitality.

 

Ancient Port of Lechaion
Ancient Port of Lechaion
Thermal Springs of Oraia Eleni
Kalamia Beach
“Pietris” Bakery

Argithea, Karditsa: Discovering the Greek Alps

Argithea, Karditsa: discovering the Greek Alps

The Municipality of Argithea, located in the Regional Unit of Karditsa and bordering three counties, sets out to highlight a unique destination filled with countless landmarks and singular beauty in mainland Greece. The goal is to establish the municipality—known among those in the know as the “Greek Alps”—as a stronghold for alternative tourism in Greece and as a model domestic destination for Greek travelers.

From May 2 to 4, 2025, the Municipality of Argithea organized a series of visits for media representatives across its three districts: Eastern Argithea, the Acheloos area, and Western Argithea. These visits covered the region’s most important spots, perfectly showcasing the municipality’s tourism identity and much more.

The journey began in Petrilo, with the group staying at the traditional Livadia Guesthouse.

Petrilo, the historic seat of the Municipality of Argithea, is a village nestled in the mountainous Karditsa region. Renowned as one of the area’s best resorts, Petrilo features lush vegetation, picturesque homes, and remarkable churches. Built on the slopes at an altitude of 1,160 meters, it is the largest village in Eastern Argithea and holds a long and storied history.

While officially named Petrilo, locals often refer to it as “Petrilia” due to its many hamlets. Its geographic position is pivotal, with its mountain slopes forming a boundary between regions. The highest peaks surrounding the village are Karava (2,184 m)—offering breathtaking vistas stretching to the prefectures of Trikala and Arta—and Voutsikaki (2,154 m), from where the view extends from Lake Plastiras all the way to Mount Olympus, as well as Karditsa and Trikala counties.

To the east of the village, below Voutsikaki peak in the “Nine Springs” area, the Petriliotis River rises; it crosses the village before flowing west into the Acheloos River. Petrilo comprises the hamlets of Livadia, Kampoureika (Polydroso), Argyreika, Magiro, Vlachogiannika, Tekeika–Kouklarika–Pagoureika, Lathireika, Krania (Hari), Chalkiopoulo, Vasilades, and Rossi—all scattered across the mountains in a natural “horseshoe” formation.

These neighborhoods, known locally as “mahalades,” are separated by the Petriliotis River. To the west and north rises Karava (2,184 m), while around the village lower mountains can be seen: Gennitaki (1,770 m), Zgourolivado (1,977 m), Kokkinolakka (1,911 m), Paliomandri (1,832 m), Tria Synora (1,400 m), Tsioutes (1,659 m), Flambouras (1,600 m), Charisi (1,773 m), Tsikriki, and others.

The area boasts notable examples of local architecture as well as remarkable churches and monasteries.

At the welcoming, the Mayor of Argithea, Mr. Andreas Stergiou  the Deputy Mayor of Civil Protection, Sanitation, and Electromechanical Equipment, Mr. Charalampos Poulios the Deputy Mayor of Technical Works and Electronic Governance, Mr. Thanasis Karageorgos the Deputy Mayor of Daily Services, Self-Management, and Environment, Mr. Kostas Merentitis the Deputy Mayor of Finance, Mr. Nikos Sakkas and Mr. Kostas Grammenos, Appointed Councilor of the Municipality of Argithea responsible for Culture and Education and educator at the Mouzaki Environmental Education Center, were present.

 

The delegation was welcomed at the Livadia Guesthouse—featuring a grill, café, and ouzo bar—where journalists enjoyed a first taste of the region’s gastronomy.

The first day’s itinerary in Eastern Argithea included a visit to Lake Stefaniada, the newest natural lake in Greece.

Holy Monastery of Panagia Spilia

In the beautiful Agrafa mountain range of the Pindos, near the village of Koubouriana, stands the men’s Holy Monastery of Panagia Spilia. Nestled among fir-covered slopes, the monastery resembles a blue gemstone set in the lush greenery. Hanging on the rock at 900 meters elevation, it offers breathtaking views. Inside, two churches stand out: the smaller devoted to the Dormition of the Virgin and the larger to Zoodochos Pigi (1736). The monastery played a significant role during the struggles of 1821.

Visit to Leontito village—Platanos Leontitou

A village of the Thessalian Agrafa in Eastern Argithea, Leontito sits on a verdant slope of Mount Tsournato at about 1,000 meters, 40 km from Mouzaki. Distinguished by its lush fruit trees, its two ends are called Rachi: Rachi at Aloni at the entrance and Rachi at Agios Thanasis at the far end, where most homes are built of stone. Leontito is synonymous with its centuries-old plane tree at the center of the village, a landmark for locals and visitors alike. This natural monument stands nearly 33 meters tall, shading the newly renovated square—about one and a half acres wide—where villagers and visitors gather for coffee, food, and drinks, hosted by the “Papachristos” tavern (run by the village priest)—the village’s second monument after the plane tree itself.

This plane tree is also known as the “Plane Tree of Karaiskakis“—as, according to many sources, Georgios Karaiskakis, the revolutionary hero, often rested in its shade, with his headquarters situated nearby. This is said to be where Karaiskakis spent his childhood and, as a general, later based his command in Leontito.

On Saturday, May 3, 2025, the itinerary continued with a visit to the Acheloos area and the villages of Argyri, Katafylli, and Vragkiana.

Argyri is the last village of the Acheloos area in the southwest corner of Karditsa, close to the borders with Evrytania.

 Built at 650 meters altitude and 120 kilometers from Karditsa city, it is an ancient settlement known by its present name since before the Revolution of 1821.

 One of its highlights is the Prophet Elias church, much of which is built inside a cave.

Visit to one of the oldest dairies in the region, “Orosira Agrafon”

Holy Monastery of the Transfiguration in Vragkiana

The Holy Monastery of the Transfiguration is set on the broad plateau of Mount Mirmitzala, opposite Vragkiana, just a few kilometers from the main settlement. The monastery complex is impeccably preserved, following renovations carried out in 1952–1956 through the dedication of locals and the Metropolitan Diocese of Thessaliotida and Fanariofersala.

On the third and final day, Sunday, May 4, 2025, the media delegation visited Western Argithea, in particular Anthiro (the municipal seat), the Anthiro Folklore Museum, the Monastery of Katousi, the Ecclesiastical Museum, and Argithea village itself.

Anthiro

Anthiro, Argithea is a mountain village in Karditsa at the heart of the Thessalian Agrafa, located at 990 meters altitude. It is the largest village and administrative center of the municipality, which itself comprises 20 large and small villages and additional hamlets scattered across the mountains of Western Thessaly in the Thessalian Agrafa.

The Monastery of Katousi, dedicated to the Nativity of the Theotokos, was built in the early 17th century—probably atop older foundations—on a rocky slope between Katousi and Lagkadi of Anthiro Community. It dominates a truly enchanting landscape, surrounded by holm oaks, maples, chestnuts, and firs. Nearby, spring water gushes from a rock crevice, once supplying the monastery.

 This monument is open year-round, declared protected by the Ministry of Culture, and under constant restoration. Its beautiful architecture and frescoes are notable. Opposite, a fir forest stretches toward the summit of Kalatori, while in Kydonia there is an attractive newly landscaped area suitable for alternative events.

Argithea

The village of Argithea—ancient capital of Athamania—gave its name to the whole area. Built west of Karditsa at elevations from 930 meters in the village center to 1,100 meters on the slopes, it is surrounded by plane trees along the river and firs on the mountainsides, making for idyllic scenery. Highly recommended are the old stone school (with its exceptionally landscaped grounds) and the park at the village entrance, both recently restored by the dynamic association “O Argitheos.” Hiking, riverside walks, and fishing in the Acheloos tributaries offer unique experiences.

The group’s passage through Argithea concluded with a meal at the “Argithea” café-grill by the river, where host Dimitris Kofos serves fresh trout and local dishes.

In comments to the press delegation, the Mayor of Argithea, Karditsa, stated:

“This press mission is, in essence, the first organized press trip ever held in Argithea. The effort was a resounding success, giving participants the opportunity to discover a truly ‘unexplored’ place for the general public—one that can become a top alternative destination for those wishing to escape the ordinary.

I am absolutely convinced that this initiative will mark a creative starting point to boost the outward reach of our mountainous region and highlight its unique features.

It is no exaggeration to say that Argithea is a destination for the initiated, for discerning travelers, for all who seek authenticity. Discover it!”

 

Ancient Port of Lechaion
Ancient Port of Lechaion
Thermal Springs of Oraia Eleni
Kalamia Beach
“Pietris” Bakery