Showcasing Greek Tourism Internationally at the Greek Tourism Workshop in Vienna

Greece’s strong momentum in the Austrian market was confirmed by the Greek Tourism Workshop held at a hotel in the heart of Vienna on Monday, December 15, bringing together 51 leading Austrian travel agents and tour operators, as well as four media outlets.

The event, organized by Tourism Media & Events, aimed primarily at further strengthening the international outreach of Greek tourism and at creating meaningful partnerships with one of the most stable and high-performing markets for Greece.

The event was held under the auspices of the Greek Ministry of Tourism, the Greek Ministry of Rural Development and Food, and the Embassy of Greece in Vienna.

The core focus of the Greek Tourism Workshop was the one-to-one business (B2B) meetings, during which Greek destinations and tourism enterprises had the opportunity to present targeted proposals to Austrian travel agents and tour operators.

Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna
Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office

 

The event was honored by the presence and welcoming addresses of Mr. Georgios Lyberis, Secretary of the Office of Economic and Commercial Affairs of the Embassy of Greece in Vienna, and Ms. Stavroula Skaltsi, Director of the Greek National Tourism Organization (GNTO) Vienna Office, highlighting the steadily increasing demand for Greece in the Austrian market.

Following the completion of the professional meetings, presentations were delivered by the Region of Eastern Macedonia and Thrace, represented by the Deputy Regional Governor for Tourism Mr. Panagiotis Archontis; the Region of Central Macedonia, represented by the Head of the Department of Tourism Planning and Coordination Mr. Leonidas Tsiantis; the Heraklion Chamber of Commerce, represented by the Head of the Business Support Office Ms. Lena Stefanoudaki; SKY express, represented by its Aviation Sales Director Mr. Thomas Lachner; and the Region of Crete, represented by the Deputy Regional Governor for Tourism Dr. Kyriakos G. Kotsoglou.

Participants in the event included the Honored Region of Eastern Macedonia and Thrace, Region of Central Macedonia, Region of Crete, Municipality of Kalymnos, Municipality of Rethymno, and Municipality of Chios, while the Heraklion Chamber of Commerce, SKY express, and Athens International Airport “Eleftherios Venizelos” served as sponsors.

It is emphasized that the Greek Tourism Workshop in Vienna marked the completion of the 2025 cycle of international events organized by Tourism Media & Events, that took place across Europe, Canada, and the Middle East.

These events strengthened Greece’s dynamic presence in key markets, promoting, among other things, high-quality and alternative Greek tourism, luxury tourism, as well as Greek gastronomy in leading international markets.

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Dynamic presence of Greece in Saudi Arabia.

With the participation of 56 travel agents and tour operators from Saudi Arabia, the “Greek Luxury Tourism & Gastronomy Workshop” by Tourism Media & Events was held at the Marriott Hotel in Riyadh on Wednesday, November 26, 2025. The aim of the event was to strengthen bilateral tourism relations between the two countries, as well as to facilitate the conclusion of agreements ahead of 2026.

It is noted that the event was organized under the auspices of the Greek Ministry of Tourism and the Greek Ministry of Rural Development and Food, with the Greek National Tourism Organization (GNTO) as the main sponsor, while the Region of Crete and the Development Agency of the City of Athens, This is Athens, also participated.

Ambassador of Greece in Riyadh, Ms. Aikaterini Varvarigou

 

The newly appointed Ambassador of Greece to Riyadh, Ms. Aikaterini Varvarigou, honored the participants with her presence and addressed the audience with a welcome speech.

It is widely recognized that Greece is increasingly being promoted internationally as a destination that combines luxury and authenticity. New investments in high-end hotel infrastructure, the promotion of Greek gastronomy through local products, modern wellness services, and personalized hospitality experiences place the country among the top choices for discerning travelers — including those from the Middle East. At the same time, the growing interest of the Saudi market in Greece is confirmed by the strengthening of direct air connections and the increase in available capacity at Greek airports.

 

 

In the context of the event, targeted B2B meetings were held between leading Greek tourism enterprises and destinations, on the one hand, and Saudi travel agents and tour operators, on the other, strengthening the prospects for new partnerships and further growth of travel flows to Greece.

Following the completion of the professional meetings, presentations were delivered by the Region of Crete, presented by Dr. Kyriakos Kotsoglou, Deputy Governor for Tourism; by the Heraklion Chamber of Commerce, represented by Ms. Lena Stefanoudaki, Head of the Business Support Office; and by Mideast Travel Worldwide, presented by Ms. Katerina Mousbeh, General Manager.

 

 

Sponsors of the event included the Chania Chamber of Commerce, the Heraklion Chamber of Commerce and Industry, and Athens International Airport “Eleftherios Venizelos”. AEGEAN Airlines was the official airline sponsor, while Tourismtoday.gr served as the communication sponsor.

It should be noted that the international events program of Tourism Media & Events for 2025 concludes with the Greek Tourism Workshop in Vienna, Austria — a market of special importance for Greek tourism — on December 15, 2025.

Canada embraces Greek tourism

With the participation of leading travel agents and tour operators from the Ontario and Quebec markets, the two-day event  “Connecting Greece & Canada, Tourism Roadshow” concluded successfully in Toronto, on 10 November, and in Montreal, on 12 November 2025.

This flagship Tourism Media & Events initiative, focused on luxury tourism, was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Ottawa, and was organized with the support of the Greek National Tourism Organization (GNTO).

Canada is gaining increasing importance for the Greek tourism market, as it constitutes a strategic point of contact for promoting Greek luxury tourism and attracting high-income travellers.

During the two events, targeted B2B meetings were held with Canadian travel agents and tour operators specializing in luxury tourism, as well as Canadian media representatives, with the aim of showcasing the Greek tourism product and fostering new commercial partnerships.

The events were officially welcomed by the Consul General of Greece in Toronto, Mr. Ioannis Hatzantoniakis, and the Consul General of Greece in Montreal, Mr. Nikolaos Karalekas. The “Connecting Greece & Canada, Tourism Roadshow” was also honored by the presence of Member of Parliament and Parliamentary Secretary to the Canadian Minister of Labour and Seniors, Ms. Annie Koutrakis, Economic and Commercial Counsellor Mr. Emmanouil Markianos, and Cultural Counsellor of the Consulate in Toronto, Dr. Marilena Griva.

Representing the Greek National Tourism Organization, Mr. Konstantinos Charokopos, Head of the GNTO Office for North America, attended the Roadshow.

At both events, following the professional meetings, presentations were delivered by Ms. Paraskevi Gialou on behalf of the Region of Peloponnese; by Ms. Argyro Papaioannou, executive of the Tourism Directorate – Tourism Promotion Department, on behalf of the Region of Central Macedonia; and by Ms. Eleni Vougioukalaki, Head of the Tourism Department of the Heraklion Regional Unit, on behalf of the Region of Crete.


Greece at the Forefront of the Dutch Tourism Market

The strong interest of the Dutch tourism market in Greece as a destination of experiences, culture, and authenticity was confirmed during the Greek Tourism Workshop, held at the Van der Valk Den Haag – Nootdorp Hotel in The Hague on Thursday, October 30.

The event was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in The Hague. It was another initiative by Tourism Media & Events aimed at enhancing Greek tourism’s external engagement and developing strategic partnerships with leading representatives of the Dutch tourism sector.

The first part of the event included private B2B meetings between Greek destinations and tourism enterprises and 47 top Dutch travel agents and tour operators, as well as 6 Dutch media representatives. The meetings focused on creating new collaborations, broadening the tourism product, and strengthening the seasonal dispersion of arrivals to Greece.

Following the business meetings, presentations by Greek regions and bodies emphasized the uniqueness and differentiation of Greek destinations. Opening remarks were made by Mr. Apostolos Michalopoulos, Head of the Economic & Commercial Affairs Office at the Greek Embassy in The Hague, who highlighted the strong bilateral relations between Greece and the Netherlands and pointed to emerging opportunities for further enhancing cooperation between the two countries in tourism.

Presentations were made by the honored Region of Eastern Macedonia & Thrace with Deputy Regional Governor Mr. Panagiotis Archontis; the Region of Western Greece by Dr. Lavrentios Vassiliadis, Head of Education, Culture, Sports, Tourism, and Employment; the Region of Peloponnese by Ms. Paraskevi Gialou; the Region of Crete by Tourism Deputy Regional Governor Dr. Kyriakos Kotsoglou; SKY express by Mr. Joris Cruysberghs; the Heraklion Chamber of Commerce by Ms. Lena Stefanoudaki, Head of Business Support; and the Region of Central Macedonia by Ms. Aikaterini Kolia, Head of Tourism Promotion.

The event concluded in a very positive atmosphere, with Dutch professionals expressing enthusiasm for the breadth and quality of Greek proposals, confirming Greece’s steady rise as a top destination in Northern Europe.

Sponsors of the event were the Regions of Eastern Macedonia & Thrace, Central Macedonia, Crete, Peloponnese, and Western Greece; the Municipalities of Kalymnos, Rethymno, and Chios; the Heraklion Chamber of Commerce the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels and SKY express.

Aegean Airlines was the official airline sponsor, and Tourismtoday.gr served as communications sponsor.

Strong Greek footprint in Denmark’s tourism market

Greece’s dynamic presence in the Danish tourism market was highlighted at the “Greek Tourism Workshop” held on Thursday in Copenhagen, with the participation of 46 Danish travel agents and tour operators, as well as select media representatives, confirming their growing interest in Greece.

This is one of the flagship events of Tourism Media & Events, which provided networking and promotional opportunities for Greek tourism businesses and destinations, helping strategically strengthen Greece’s position in the markets of Denmark and southern Sweden.

The event, hosted at the Scandic Spectrum hotel, was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Copenhagen.

The first part of the “Greek Tourism Workshop” included exclusive B2B meetings between Greek destinations, tourism enterprises, and Danish tourism professionals.

Following the business meetings, presentations were delivered by the honored Region of Eastern Macedonia & Thrace by Ms. Patty Konstantinidou, member of the Tourism Promotion Team; the Development Agency of the Region of Attica – Nea Metropolitan Attiki S.A., by Mr. Eudokimos Fregoglou, Project Coordinator, and Ms. Ioanna Georgopoulou, Publicity Manager; the Region of Crete by Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism; the Heraklion Chamber of Commerce by Ms. Lena Stefanoudaki, Head of Business Support; and the Region of Central Macedonia by Ms. Argyro Papaioannou, executive of the Tourism Promotion Department.

Sponsors of the event were the Region of Eastern Macedonia & Thrace, the Region of Central Macedonia, the Region of Crete, the Development Agency of Attica – Nea Metropolitan Attiki S.A., the Municipality of Chios, and the Heraklion Chamber of Commerce.
Aegean Airlines was the official airline sponsor, and Tourismtoday.gr was the communication sponsor.

It is noted that the next “Greek Tourism Workshop” by Tourism Media & Events will be held in The Hague on Thursday, October 30.

Greece at the Center of British Tourists’ Interest

The strong interest of the British public in Greece was reflected in the impressive participation of top travel agents and tour operators at the “Greek Tourism Workshop,” which took place in Manchester on Monday, April 28.

The event aimed to cover the market of Central and Northern Great Britain — regions with significant potential for strengthening the tourism flow toward our country.

The British market, a traditionally strong ally of Greek tourism, is emerging as a leading driver of growth for the Greek tourism industry. The year 2025 is expected to be highly promising, with an impressive increase in bookings from the United Kingdom, further boosting optimism for the upcoming tourism season.

It is noted that the “Greek Tourism Workshop” in Manchester was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, the Embassy of Greece in London, and the Consulate General of Greece in Manchester.

Honoring the event with their presence and addressing greetings were the Consul General of Greece in Manchester, Mr. Alexandros Ioannidis, and the Head of the GNTO (Greek National Tourism Organization) UK & Ireland Office, Mrs. Eleni Skarveli, while the Deputy Head of the GNTO UK & Ireland Office, Mrs. Angela Tzifa, also attended.

The first part of the event included one-on-one business (B2B) meetings between Greek destinations and tourism enterprises and participating British travel agents and tour operators. This was followed by presentations of Greek destinations and companies, further enhancing their promotion.

Specifically, presentations were made by:
The honored Region of Eastern Macedonia and Thrace, represented by the Head of Tourism Promotion, Mr. Georgios Panagopoulos, The Development Organization of the Region of Attica  New Metropolitan Attica S.A., presented by Marketing Manager, Mr. Konstantinos Zervas, The Region of Central Macedonia, represented by Mrs. Elisavet Siaridou from the Tourism Promotion and Marketing Department, Directorate of Tourism, The Heraklion Chamber of Commerce, represented by the Head of Business Support, Mrs. Lena Stefanoudaki, and
The Region of Crete, represented by the Deputy Regional Governor responsible for Tourism Affairs, Mr. Kyriakos Kotsoglou.

Greece Establishes Itself as a Premier Luxury Destination for Bahraini Travelers

With a remarkable level of attendance, the “Greek Luxury Tourism & Gastronomy Workshop in Bahrain” was successfully concluded on April 9, 2025, in Manama, the capital of the Kingdom of Bahrain. This flagship event by Tourism Media & Events focuses on the promotion and showcasing of Greece’s luxury tourism and gastronomy offerings.

Hundreds of meetings took place between Arab agents and Greek participants, confirming the strong interest of the former in Greece as a year-round destination for luxury tourism and high-end gastronomy.

It is worth noting that the Kingdom of Bahrain is gaining increasing importance for the Greek tourism market, serving as a strategic contact point for the promotion of Greek luxury tourism and for attracting high-income travelers.

The event, hosted at the luxurious Solymar Hotel, was held under the auspices of the Hellenic Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Bahrain. The event’s main sponsor was the Greek National Tourism Organization (GNTO).

 

 

The “Greek Luxury Tourism & Gastronomy Workshop” was honored by the presence of the Ambassador of the Hellenic Republic to Kuwait and the Kingdom of Bahrain, Mr. Ioannis Plotas, who addressed the audience, highlighting among other things the strong momentum in the relationship between Greece and Bahrain, as well as the promising opportunities unfolding between the two countries. Also in attendance was the Honorary Consul of Greece in Bahrain, Ms. Aliki Chatzara-Valores.

 

 

Sponsors of the event included the Region of Central Macedonia, the Region of Crete, the Heraklion Chamber of Commerce, and the Chania Chamber of Commerce.

Gulf Air was a strategic partner of the event, while communication sponsor was tourismtoday.gr.

In the first part of the event, and with the goal of fostering collaborations, one-on-one business (B2B) meetings were held between representatives of Greek destinations and businesses active in the tourism and agri-food sectors with travel agents, tour operators, as well as traders and importers from Bahrain.

Following the business meetings, there were presentations by Ms. Olga Daniilidou, Head of the Tourism Office of the Regional Unit of Serres, representing the Region of Central Macedonia; Ms. Lena Stefanoudaki, Head of Business Support at the Heraklion Chamber of Commercend and Dr. Kyriakos Kotsoglou, Deputy Regional Governor for Tourism of the Region of Crete.

Greece takes center stage in Wrocław, Poland

 

With the participation of top travel agents and tour operators from the Polish market, the Greek Tourism Workshop concluded successfully on Thursday, April 3rd, in Wrocław, Poland. The event, organized by Tourism Media & Events, was one of the key promotional initiatives for Greek tourism in 2025.

 

Held at “Piwnica Świdnicka,” the oldest restaurant in Europe, located in the heart of Wrocław’s main square, the event was conducted under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in Warsaw.

The workshop opened with a series of B2B meetings, connecting Greek destinations and tourism enterprises with local travel professionals. These sessions highlighted the strong interest of the Polish market in Greece as a preferred travel destination.

Following the networking meetings, a series of presentations showcased featured Greek regions. Ms. Marianna Liaskou, Head of the Tourism Department of the Region of Central Greece, introduced the region as the event’s guest of honor. Additional presentations were delivered by Ms. Patty Konstantinidou from the Tourism Promotion Team of the Region of Eastern Macedonia and Thrace, Ms. Aikaterini Kollia, Head of Tourism Promotion for the Region of Central Macedonia, and Mr. Kyriakos Kotsoglou, Vice Governor for Tourism of the Region of Crete. The session concluded with an address by Mr. Krzysztof Kołodziej, Country Manager for Poland at SKY express.

 

The event was proudly supported by the Regions of Central Greece, Eastern Macedonia and Thrace, Central Macedonia, and Crete, as well as the Municipalities of East and West Samos. Additional sponsors included the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels and SKY express. Tourism Today served as the event’s official media sponsor.

 

Greek tourism workshops to be held in 10 international markets in 2025

The “Greek Tourism Workshops” organized by Tourism Media & Events (TME) are expanding their presence in strategic target markets for Greek tourism.

Following the successful execution of 13 events in 2024 across Europe, the USA, and the Middle East—regions considered vital for Greek tourism—TME is further enhancing its efforts to promote and showcase Greek destinations, gastronomy, and tourism services. It is worth noting that while all events operate under the same brand umbrella, they are tailored to the characteristics and goals of each market, resulting in variations such as the Greek Luxury Tourism Workshop, Greek Luxury Tourism & Gastronomy Workshop, and Greek Tourism & Gastronomy Workshop.

For events with a gastronomic focus, local retailers, wholesalers, and importers are also invited alongside tourism professionals.

In alignment with the needs of businesses seeking to expand their sales network, the 2025 edition of the Greek Tourism Workshops will cover 10 international markets.

2025 Event Schedule

March 2025

  • Greek Tourism Workshop, Madrid, Spain – March 26, 2025
  • Greek Tourism Workshop, Milan, Italy – March 31, 2025

April 2025

  • Greek Tourism Workshop, Wrocław, Poland – April 3, 2025
  • Greek Luxury Tourism Workshop, Bahrain – April 9, 2025
  • Greek Tourism Workshop, Manchester, United Kingdom – April 28, 2025

October 2025

  • Greek Tourism Workshop, Copenhagen, Denmark – October 23, 2025
  • Greek Tourism Workshop, The Hague, Netherlands – October 30, 2025

November 2025

  • Greek Luxury Tourism Roadshow, Toronto & Montreal, Canada – November 10–12, 2025
  • Greek Luxury Tourism Workshop, Riyadh, Saudi Arabia – November 26, 2025

December 2025

  • Greek Tourism Workshop, Vienna, Austria – December 15 2025

 

About the Greek Tourism Workshops

The Greek Tourism Workshops are addressed to tourism businesses and public authorities interested in promoting their destinations, services, and products across various segments including luxury tourism, alternative tourism, gastronomic tourism, as well as mainstream quality tourism.

Each event brings together 70 to 80 local travel agents and tour operators from the respective market, ensuring a high level of targeted professional engagement.

 

To ensure the success of each workshop, Tourism Media & Events works closely with experienced in-house professionals as well as local PR agencies in each country, which are responsible for securing the participation of top-tier local tourism professionals.

During the events, presentations of Greek destinations, local products, and tourism services are delivered to travel agents and tour operators, aiming to enhance their awareness and interest in the Gre Greek Tourism Workshops to Be Held in 10 International Markets in 2025ek tourism offering.

In parallel, media briefings are held for invited representatives of leading and niche local media outlets to maximize public exposure for Greece and the participating entities.

The events culminate in professional B2B meetings lasting 3–4 hours, providing participants with the opportunity to connect with pre-qualified local professionals who have expressed a concrete interest in doing business.

Each workshop concludes with a networking lunch featuring traditional Greek cuisine, further promoting Greek gastronomy abroad and creating additional opportunities for meaningful dialogue between Greek participants and local tourism stakeholders.

 

Greece stands out in Frankfurt’s tourism scene

The newly appointed Consul General of Greece in Frankfurt, Mr. Dimitrios Dochtsis, addressed the event, highlighting the strong and promising relationship between Greece and Germany.

Also honoring the event with her presence was Ms. Nicoletta Lekanidi, Director of the Greek National Tourism Organization (GNTO) in Germany, based in Frankfurt.

 

During the workshop—held in one of the most promising tourism markets for Greece—hundreds of professional B2B meetings were conducted between leading Greek tourism businesses and destinations and key travel agencies and professionals from the German market. The goal of these meetings was to foster networking opportunities and build strategic partnerships aimed at promoting the Greek tourism product.

 

Following the B2B sessions, attendees had the opportunity to attend a series of presentations showcasing Greek destinations. Ms. Argyro Papaioannou, representative of the Tourism Department of the Region of Central Macedonia, Mr. Babis Sofroniadis, Head of the Tourism Department of the Region of Eastern Macedonia and Thrace, Ms. Paraskevi Yalou, representative of the Region of Peloponnese, and Mr. Tasos Gousios, representative of the Region of Thessaly, each presented the unique travel experiences offered by their regions. The presentations concluded with an introduction to SKY express, delivered by Ms. Julia Fregoglou, Executive in International B2B Sales.

Sponsors of the event included the Region of Central Macedonia, the Region of Eastern Macedonia and Thrace, the Region of Peloponnese, the Region of Thessaly, SKY express, and the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels.

Aegean Airlines served as the official airline sponsor, while Tourismtoday.gr acted as the official media partner.