The 2nd Greek Tourism and Gastronomy Workshop for the French market, organized by Tourism Media & Events, was successfully completed a few days ago.
The event took place in Lyon, a particularly promising market for Greece, and was crowned with great success. It featured a flurry of business meetings between Greek tourism enterprises and destinations and leading travel agents and tour operators based in the wider region.
Interest in the 2023 tourism season was exceptionally high, as reflected by the strong participation, with French agents showing particular enthusiasm for new Greek destinations — a promising sign for a very positive year ahead from the French travel market.
A total of 37 travel agents attended the 2nd Greek Tourism and Gastronomy Workshop in France. The event was held under the auspices of the Ministry of Tourism, the Ministry of Rural Development and Food, and the Embassy of Greece in France.
The honored region was Central Macedonia, joined by the Regions of Thessaly and Crete, as well as the Loutraki Tourism Organization, the Municipality of Karystos, and others. The official airline sponsor was Aegean Airlines, while the “Greek Breakfast” initiative of the Hellenic Chamber of Hotels served as event sponsor.
The workshop was honored with a greeting from H.E. Mr. Dimitrios Zevelakis, Ambassador of Greece to France, who highlighted the strong bonds between the two nations and referred to the growing momentum of the French tourism market toward Greece, expressing optimism for an excellent year ahead in 2023.
Following the B2B meetings, presentations were delivered by Ms. Marianna Skoularika on behalf of the Region of Central Macedonia, Mr. Argyris Mergias representing the Region of Thessaly, and Mr. Nikos Alexakis, Head of Tourism Directorate for the Region of Crete.
Upcoming Tourism Media & Events initiatives promoting Greek tourism in 2023 include workshops in Stockholm on April 27, Amman (Jordan) on May 11, Ghent for the Benelux market on October 26, New York for the North American luxury market on November 14, and Warsaw on December 12.
