22/03/2021 Οpening of the Greek Alternative Tourism & Gastronomy Workshop in the United Kingdom, 22-24 March.
The UK market consisting of 139 travel agents and journalists, 52 importers and wholesalers, and 32 Greek companies is the second focus market of Tourism Media & Events – after the German one – in the context of Virtual Greek Tourism & Gastronomy Workshops 2021.
The Greek Alternative Tourism & Gastronomy Workshop 2021 in the United Kingdom, is held for the first time, with the aim of promoting alternative forms of tourism in Greece as well as food and beverages products in the promising British market, which presents certain dynamics in the after Brexit era.
The event lasts for two days with the holding of hundreds of B2B pre-arranged virtual meetings and is part of a course of successful online events for alternative tourism and gastronomy in the markets of Belgium, Poland, and Germany.
The event takes place under the auspices of the Ministry of Tourism, the Ministry of Rural Development & Food, the Intercultural Group for UNESCO, and the Embassy of Greece in the United Kingdom.
The main Sponsor of the event is the Greek National Tourism Organization.
The official Air Carrier Sponsor is Aegean Airlines. Other sponsors are the “Greek Breakfast”, the Chamber of Heraklion, Honored Region, the Region of Crete, and Honored Destination, the Municipality of Preveza.
The ongoing pandemic of covid-19 and its effects on both the tourism and gastronomy sectors, make it necessary to adapt to the new reality and create positive conditions for Greek tourism in the aftermath of the pandemic. Therefore, the events for 2021 will be held online through a specially designed, professional, digital platform.
It is emphasized that in parallel with the event for alternative tourism, a simultaneous event for the agri-food sector is held, with a barrage of B2B meetings, seeking to highlight the benefits of connecting tourism with gastronomy.
The Region of Crete, 6 municipalities, 13 private tourism companies and 12 companies in the field of gastronomy will attend the workshop.
More events for the promotion of alternative tourism and gastronomy of Greece will follow suit: Denmark, 29-30 March 2021, France, 13-15 April 2021, and Sweden, in December 2021.
For the promotion of luxury tourism and Greek agricultural products, our company organizes the Greek Luxury Tourism & Gastronomy Workshops, having selected the following countries: Russia 5-7 May 2021, Dubai, 12-13 May 2021, USA, October 2021, and the Benelux, on November 2021.
It is pointed out that the Greek Alternative & Luxury Tourism Workshops are addressed to Tourism Businesses and Public Bodies that are interested in promoting their services and products around alternative tourism or luxury tourism. On the other hand, the Greek Gastronomy Workshops are of direct interest to export companies that wish to penetrate or strengthen their presence in key markets in Europe.
70-80 local travel agents (in the case of Great Britain, the participation exceeded all previous ones) and tour operators of the respective market, and for the agri-food sector, 40-50 buyers (importers, wholesalers, supermarket chains, delicatessens, etc.).
For the success of the events, the experienced executives of the organizing company Tourism Media & Events join forces with local PR companies, ensuring the participation of the most important professionals of the local market.
At the beginning of the online events, there will be a webinar for all participants with presentations of destinations and gastronomic products of Greece. The events continue with the holding of pre-arranged meetings over 2-3 days, during which all participants will have the opportunity to present their proposals to travel agents and tour operators, or specialized professionals in imports and agriculture.